#731540#731540

#731540 is a dark, vivid pink. Relative luminance 0.046; OKLCH L 37.4% C 0.132 H 358.4°. Best body text is #FFFFFF at 10.99:1 contrast (WCAG AA passes).

Color values

HEX	#731540
RGB	rgb(115, 21, 64)
HSL	hsl(333, 69%, 27%)
HSV	hsv(333, 82%, 45%)
CMYK	cmyk(0%, 81.7%, 44.3%, 54.9%)
CIE-LAB	lab(25.42, 42.98, -1.58)
CIE-LCH	lch(25.42, 43.01, 357.90°)
OKLab	oklab(37.45% 0.1322 -0.0036)
OKLCH	oklch(37.45% 0.132 358.4)
XYZ	xyz(8.2644, 4.5524, 5.2930)
Luminance	0.0455 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731540 #157348

analogous

#73156F #731540 #731915

triadic

#731540 #407315 #154073

tetradic

#731540 #6F7315 #157348 #191573

square

#731540 #6F7315 #157348 #191573

split-complementary

#731540 #157319 #156F73

monochromatic

#1A050E #3F0C23 #731540 #A71E5D #D82A7A

Accessibility & contrast

On white

10.99

#731540 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.91

#731540 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731540

10.99:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731540	#FFFFFF	#000000	##FFFFFF
##731540	1.00	10.99	1.91	10.99
#FFFFFF	10.99	1.00	21.00	1.00
#000000	1.91	21.00	1.00	21.00
##FFFFFF	10.99	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2A3141

Deuteranopia (green-blind)

#44433E

Tritanopia (blue-blind)

#7D0428

Achromatopsia (no color)

#3C3C3C

Design tokens & code

CSS

--color: #731540;
/* rgb */ color: rgb(115, 21, 64);
/* oklch */ color: oklch(37.4% 0.132 358.4);

Tailwind

colors: {
  custom: {
    50: '#a05d74',
    500: '#731540',
    950: '#000000',
  },
}

SCSS

$custom: #731540;
$custom-light: #a05d74;
$custom-dark: #000000;

JSON

{
  "hex": "#731540",
  "rgb": {
    "r": 115,
    "g": 21,
    "b": 64
  },
  "hsl": {
    "h": 332.553,
    "s": 69.118,
    "l": 26.667
  },
  "oklch": {
    "l": 0.37445,
    "c": 0.1322,
    "h": 358.4
  },
  "luminance": 0.04551
}

Semantic roles & 50–950 ramp

primary

#731540

secondary

#3BA977

accent

#EC9B3C

background

#FAF5F7

surface

#F4E9ED

border

#CEC5C8

text

#0F0508

muted

#7F797B

Preview Lab

Preview with #731540

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →