#731539#731539
#731539 is a dark, vivid pink. Relative luminance 0.045; OKLCH L 37.2% C 0.130 H 3.4°. Best body text is #FFFFFF at 11.08:1 contrast (WCAG AA passes).
Color values
| HEX | #731539 |
|---|---|
| RGB | rgb(115, 21, 57) |
| HSL | hsl(337, 69%, 27%) |
| HSV | hsv(337, 82%, 45%) |
| CMYK | cmyk(0%, 81.7%, 50.4%, 54.9%) |
| CIE-LAB | lab(25.19, 42.28, 2.86) |
| CIE-LCH | lch(25.19, 42.38, 3.88°) |
| OKLab | oklab(37.2% 0.1296 0.0078) |
| OKLCH | oklch(37.2% 0.13 3.4) |
| XYZ | xyz(8.0776, 4.4777, 4.3090) |
| Luminance | 0.0448 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 2.48
Wine (survey)
#80013F
ΔE00 3.09
Red Purple
#820747
ΔE00 4.39
Bordeaux
#7B002C
ΔE00 4.93
Burgundy (survey)
#610023
ΔE00 5.69
Maroon (survey)
#650021
ΔE00 6.28
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731539 #15734F
analogous
#731568 #731539 #732015
triadic
#731539 #397315 #153973
tetradic
#731539 #687315 #15734F #201573
square
#731539 #687315 #15734F #201573
split-complementary
#731539 #157320 #156873
monochromatic
#1A050D #3F0C1F #731539 #A71E53 #D82A6D
Accessibility & contrast
On white
11.08
#731539 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.90
#731539 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731539
11.08:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731539 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731539 | 1.00 | 11.08 | 1.90 | 11.08 |
| #FFFFFF | 11.08 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.90 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.08 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2C303A
Deuteranopia (green-blind)
#454237
Tritanopia (blue-blind)
#7E0025
Achromatopsia (no color)
#3C3C3C
Design tokens & code
CSS
--color: #731539; /* rgb */ color: rgb(115, 21, 57); /* oklch */ color: oklch(37.2% 0.130 3.4);
Tailwind
colors: {
custom: {
50: '#a05d6f',
500: '#731539',
950: '#000000',
},
}SCSS
$custom: #731539; $custom-light: #a05d6f; $custom-dark: #000000;
JSON
{
"hex": "#731539",
"rgb": {
"r": 115,
"g": 21,
"b": 57
},
"hsl": {
"h": 337.021,
"s": 69.118,
"l": 26.667
},
"oklch": {
"l": 0.37203,
"c": 0.12981,
"h": 3.4
},
"luminance": 0.04477
}Semantic roles & 50–950 ramp
primary
#731539
secondary
#3BA97F
accent
#ECA93C
background
#FAF5F6
surface
#F4E9EC
border
#CEC5C7
text
#100507
muted
#7F797A