#731490#731490

#731490 is a dark, vivid purple. Relative luminance 0.062; OKLCH L 42.0% C 0.190 H 316.2°. Best body text is #FFFFFF at 9.41:1 contrast (WCAG AA passes).

Color values

HEX	#731490
RGB	rgb(115, 20, 144)
HSL	hsl(286, 76%, 32%)
HSV	hsv(286, 86%, 56%)
CMYK	cmyk(20.1%, 86.1%, 0%, 43.5%)
CIE-LAB	lab(29.81, 55.81, -46.54)
CIE-LCH	lch(29.81, 72.67, 320.18°)
OKLab	oklab(42.02% 0.1368 -0.1314)
OKLCH	oklch(42.02% 0.19 316.2)
XYZ	xyz(12.3536, 6.1593, 26.9183)
Luminance	0.0616 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731490 #319014

analogous

#351490 #731490 #90146F

triadic

#731490 #907314 #149073

tetradic

#731490 #903514 #319014 #146F90

square

#731490 #903514 #319014 #146F90

split-complementary

#731490 #6F9014 #149035

monochromatic

#1D0525 #480D5A #731490 #9E1BC6 #BC3BE4

Accessibility & contrast

On white

9.41

#731490 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.23

#731490 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731490

9.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731490	#FFFFFF	#000000	##FFFFFF
##731490	1.00	9.41	2.23	9.41
#FFFFFF	9.41	1.00	21.00	1.00
#000000	2.23	21.00	1.00	21.00
##FFFFFF	9.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004193

Deuteranopia (green-blind)

#11498E

Tritanopia (blue-blind)

#713455

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #731490;
/* rgb */ color: rgb(115, 20, 144);
/* oklch */ color: oklch(42.0% 0.190 316.2);

Tailwind

colors: {
  custom: {
    50: '#a061b1',
    500: '#731490',
    950: '#000000',
  },
}

SCSS

$custom: #731490;
$custom-light: #a061b1;
$custom-dark: #000000;

JSON

{
  "hex": "#731490",
  "rgb": {
    "r": 115,
    "g": 20,
    "b": 144
  },
  "hsl": {
    "h": 285.968,
    "s": 75.61,
    "l": 32.157
  },
  "oklch": {
    "l": 0.42022,
    "c": 0.18973,
    "h": 316.2
  },
  "luminance": 0.06159
}

Semantic roles & 50–950 ramp

primary

#731490

secondary

#5CC33D

accent

#F23662

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731490

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →