#731481#731481

#731481 is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.9% C 0.177 H 322.0°. Best body text is #FFFFFF at 9.79:1 contrast (WCAG AA passes).

Color values

HEX	#731481
RGB	rgb(115, 20, 129)
HSL	hsl(292, 73%, 29%)
HSV	hsv(292, 84%, 51%)
CMYK	cmyk(10.9%, 84.5%, 0%, 49.4%)
CIE-LAB	lab(28.72, 52.96, -38.95)
CIE-LCH	lch(28.72, 65.74, 323.67°)
OKLab	oklab(40.92% 0.1396 -0.1092)
OKLCH	oklch(40.92% 0.177 322)
XYZ	xyz(11.2824, 5.7308, 21.2765)
Luminance	0.0573 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Royal Purple (survey)

#4B006E

ΔE00 8.24

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731481 #228114

analogous

#3D1481 #731481 #811459

triadic

#731481 #817314 #148173

tetradic

#731481 #813D14 #228114 #145981

square

#731481 #813D14 #228114 #145981

split-complementary

#731481 #598114 #14813D

monochromatic

#18041A #440C4C #731481 #A21CB6 #C930DF

Accessibility & contrast

On white

9.79

#731481 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.15

#731481 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731481

9.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731481	#FFFFFF	#000000	##FFFFFF
##731481	1.00	9.79	2.15	9.79
#FFFFFF	9.79	1.00	21.00	1.00
#000000	2.15	21.00	1.00	21.00
##FFFFFF	9.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003D84

Deuteranopia (green-blind)

#26477F

Tritanopia (blue-blind)

#742C4C

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731481;
/* rgb */ color: rgb(115, 20, 129);
/* oklch */ color: oklch(40.9% 0.177 322.0);

Tailwind

colors: {
  custom: {
    50: '#9f60a6',
    500: '#731481',
    950: '#000000',
  },
}

SCSS

$custom: #731481;
$custom-light: #9f60a6;
$custom-dark: #000000;

JSON

{
  "hex": "#731481",
  "rgb": {
    "r": 115,
    "g": 20,
    "b": 129
  },
  "hsl": {
    "h": 292.294,
    "s": 73.154,
    "l": 29.216
  },
  "oklch": {
    "l": 0.40915,
    "c": 0.1772,
    "h": 322
  },
  "luminance": 0.0573
}

Semantic roles & 50–950 ramp

primary

#731481

secondary

#4BB63B

accent

#F03850

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F050F

muted

#7F7A7F

Preview Lab

Preview with #731481

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →