#731475#731475

#731475 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 40.1% C 0.167 H 327.2°. Best body text is #FFFFFF at 10.07:1 contrast (WCAG AA passes).

Color values

HEX	#731475
RGB	rgb(115, 20, 117)
HSL	hsl(299, 71%, 27%)
HSV	hsv(299, 83%, 46%)
CMYK	cmyk(1.7%, 82.9%, 0%, 54.1%)
CIE-LAB	lab(27.93, 50.81, -32.63)
CIE-LCH	lch(27.93, 60.38, 327.29°)
OKLab	oklab(40.1% 0.1408 -0.0907)
OKLCH	oklch(40.1% 0.167 327.2)
XYZ	xyz(10.5311, 5.4303, 17.3197)
Luminance	0.0543 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731475 #167514

analogous

#431475 #731475 #751447

triadic

#731475 #757314 #147573

tetradic

#731475 #754314 #167514 #144775

square

#731475 #754314 #167514 #144775

split-complementary

#731475 #477514 #147543

monochromatic

#1A041A #400B41 #731475 #A61DA9 #D729DA

Accessibility & contrast

On white

10.07

#731475 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.09

#731475 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731475

10.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731475	#FFFFFF	#000000	##FFFFFF
##731475	1.00	10.07	2.09	10.07
#FFFFFF	10.07	1.00	21.00	1.00
#000000	2.09	21.00	1.00	21.00
##FFFFFF	10.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A77

Deuteranopia (green-blind)

#2F4673

Tritanopia (blue-blind)

#772645

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #731475;
/* rgb */ color: rgb(115, 20, 117);
/* oklch */ color: oklch(40.1% 0.167 327.2);

Tailwind

colors: {
  custom: {
    50: '#9f5f9d',
    500: '#731475',
    950: '#000000',
  },
}

SCSS

$custom: #731475;
$custom-light: #9f5f9d;
$custom-dark: #000000;

JSON

{
  "hex": "#731475",
  "rgb": {
    "r": 115,
    "g": 20,
    "b": 117
  },
  "hsl": {
    "h": 298.763,
    "s": 70.803,
    "l": 26.863
  },
  "oklch": {
    "l": 0.40098,
    "c": 0.16747,
    "h": 327.2
  },
  "luminance": 0.0543
}

Semantic roles & 50–950 ramp

primary

#731475

secondary

#3CAB3A

accent

#EE3A3E

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731475

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →