#731474#731474

#731474 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 40.0% C 0.167 H 327.7°. Best body text is #FFFFFF at 10.09:1 contrast (WCAG AA passes).

Color values

HEX	#731474
RGB	rgb(115, 20, 116)
HSL	hsl(299, 71%, 27%)
HSV	hsv(299, 83%, 45%)
CMYK	cmyk(0.9%, 82.8%, 0%, 54.5%)
CIE-LAB	lab(27.86, 50.64, -32.09)
CIE-LCH	lch(27.86, 59.95, 327.63°)
OKLab	oklab(40.03% 0.1409 -0.0891)
OKLCH	oklch(40.03% 0.167 327.7)
XYZ	xyz(10.4726, 5.4069, 17.0117)
Luminance	0.0541 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731474 #157414

analogous

#431474 #731474 #741445

triadic

#731474 #747314 #147473

tetradic

#731474 #744314 #157414 #144574

square

#731474 #744314 #157414 #144574

split-complementary

#731474 #457414 #147443

monochromatic

#1A051A #3F0B40 #731474 #A71DA8 #D828DA

Accessibility & contrast

On white

10.09

#731474 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.08

#731474 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731474

10.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731474	#FFFFFF	#000000	##FFFFFF
##731474	1.00	10.09	2.08	10.09
#FFFFFF	10.09	1.00	21.00	1.00
#000000	2.08	21.00	1.00	21.00
##FFFFFF	10.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A76

Deuteranopia (green-blind)

#304672

Tritanopia (blue-blind)

#772545

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #731474;
/* rgb */ color: rgb(115, 20, 116);
/* oklch */ color: oklch(40.0% 0.167 327.7);

Tailwind

colors: {
  custom: {
    50: '#9f5f9c',
    500: '#731474',
    950: '#000000',
  },
}

SCSS

$custom: #731474;
$custom-light: #9f5f9c;
$custom-dark: #000000;

JSON

{
  "hex": "#731474",
  "rgb": {
    "r": 115,
    "g": 20,
    "b": 116
  },
  "hsl": {
    "h": 299.375,
    "s": 70.588,
    "l": 26.667
  },
  "oklch": {
    "l": 0.40033,
    "c": 0.16668,
    "h": 327.7
  },
  "luminance": 0.05406
}

Semantic roles & 50–950 ramp

primary

#731474

secondary

#3BAA3A

accent

#ED3A3C

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731474

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →