#731471#731471

#731471 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.8% C 0.164 H 329.1°. Best body text is #FFFFFF at 10.16:1 contrast (WCAG AA passes).

Color values

HEX	#731471
RGB	rgb(115, 20, 113)
HSL	hsl(301, 70%, 26%)
HSV	hsv(301, 83%, 45%)
CMYK	cmyk(0%, 82.6%, 1.7%, 54.9%)
CIE-LAB	lab(27.68, 50.12, -30.47)
CIE-LCH	lch(27.68, 58.66, 328.70°)
OKLab	oklab(39.84% 0.141 -0.0844)
OKLCH	oklch(39.84% 0.164 329.1)
XYZ	xyz(10.3009, 5.3382, 16.1074)
Luminance	0.0534 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731471 #147316

analogous

#461473 #731471 #731442

triadic

#731471 #717314 #147173

tetradic

#731471 #734614 #147316 #144273

square

#731471 #734614 #147316 #144273

split-complementary

#731471 #427314 #147346

monochromatic

#1A051A #3F0B3E #731471 #A71DA4 #DA28D6

Accessibility & contrast

On white

10.16

#731471 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.07

#731471 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731471

10.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731471	#FFFFFF	#000000	##FFFFFF
##731471	1.00	10.16	2.07	10.16
#FFFFFF	10.16	1.00	21.00	1.00
#000000	2.07	21.00	1.00	21.00
##FFFFFF	10.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003973

Deuteranopia (green-blind)

#32466F

Tritanopia (blue-blind)

#772443

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731471;
/* rgb */ color: rgb(115, 20, 113);
/* oklch */ color: oklch(39.8% 0.164 329.1);

Tailwind

colors: {
  custom: {
    50: '#9f5f9a',
    500: '#731471',
    950: '#000000',
  },
}

SCSS

$custom: #731471;
$custom-light: #9f5f9a;
$custom-dark: #000000;

JSON

{
  "hex": "#731471",
  "rgb": {
    "r": 115,
    "g": 20,
    "b": 113
  },
  "hsl": {
    "h": 301.263,
    "s": 70.37,
    "l": 26.471
  },
  "oklch": {
    "l": 0.39841,
    "c": 0.1643,
    "h": 329.1
  },
  "luminance": 0.05337
}

Semantic roles & 50–950 ramp

primary

#731471

secondary

#3AA93C

accent

#ED3E3B

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #731471

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →