#731468#731468

#731468 is a dark, vivid purple. Relative luminance 0.051; OKLCH L 39.3% C 0.157 H 333.6°. Best body text is #FFFFFF at 10.35:1 contrast (WCAG AA passes).

Color values

HEX	#731468
RGB	rgb(115, 20, 104)
HSL	hsl(307, 70%, 26%)
HSV	hsv(307, 83%, 45%)
CMYK	cmyk(0%, 82.6%, 9.6%, 54.9%)
CIE-LAB	lab(27.15, 48.64, -25.51)
CIE-LCH	lch(27.15, 54.93, 332.32°)
OKLab	oklab(39.29% 0.141 -0.07)
OKLCH	oklch(39.29% 0.157 333.6)
XYZ	xyz(9.8192, 5.1455, 13.5701)
Luminance	0.0515 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731468 #14731F

analogous

#4F1473 #731468 #731439

triadic

#731468 #687314 #146873

tetradic

#731468 #734F14 #14731F #143973

square

#731468 #734F14 #14731F #143973

split-complementary

#731468 #397314 #14734F

monochromatic

#1A0518 #3F0B39 #731468 #A71D97 #DA28C5

Accessibility & contrast

On white

10.35

#731468 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.03

#731468 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731468

10.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731468	#FFFFFF	#000000	##FFFFFF
##731468	1.00	10.35	2.03	10.35
#FFFFFF	10.35	1.00	21.00	1.00
#000000	2.03	21.00	1.00	21.00
##FFFFFF	10.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#10376A

Deuteranopia (green-blind)

#364566

Tritanopia (blue-blind)

#791F3E

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #731468;
/* rgb */ color: rgb(115, 20, 104);
/* oklch */ color: oklch(39.3% 0.157 333.6);

Tailwind

colors: {
  custom: {
    50: '#9f5f93',
    500: '#731468',
    950: '#000000',
  },
}

SCSS

$custom: #731468;
$custom-light: #9f5f93;
$custom-dark: #000000;

JSON

{
  "hex": "#731468",
  "rgb": {
    "r": 115,
    "g": 20,
    "b": 104
  },
  "hsl": {
    "h": 306.947,
    "s": 70.37,
    "l": 26.471
  },
  "oklch": {
    "l": 0.3929,
    "c": 0.1574,
    "h": 333.6
  },
  "luminance": 0.05145
}

Semantic roles & 50–950 ramp

primary

#731468

secondary

#3AA946

accent

#ED4F3B

background

#FAF5F9

surface

#F4EAF1

border

#CEC6CB

text

#0F050D

muted

#7F797E

Preview Lab

Preview with #731468

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →