#731464#731464

#731464 is a dark, vivid purple. Relative luminance 0.051; OKLCH L 39.1% C 0.154 H 335.7°. Best body text is #FFFFFF at 10.43:1 contrast (WCAG AA passes).

Color values

HEX	#731464
RGB	rgb(115, 20, 100)
HSL	hsl(309, 70%, 26%)
HSV	hsv(309, 83%, 45%)
CMYK	cmyk(0%, 82.6%, 13%, 54.9%)
CIE-LAB	lab(26.92, 48.01, -23.26)
CIE-LCH	lch(26.92, 53.35, 334.15°)
OKLab	oklab(39.06% 0.1407 -0.0636)
OKLCH	oklch(39.06% 0.154 335.7)
XYZ	xyz(9.6208, 5.0661, 12.5253)
Luminance	0.0507 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731464 #147323

analogous

#531473 #731464 #731435

triadic

#731464 #647314 #146473

tetradic

#731464 #735314 #147323 #143573

square

#731464 #735314 #147323 #143573

split-complementary

#731464 #357314 #147353

monochromatic

#1A0517 #3F0B37 #731464 #A71D91 #DA28BE

Accessibility & contrast

On white

10.43

#731464 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.01

#731464 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731464

10.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731464	#FFFFFF	#000000	##FFFFFF
##731464	1.00	10.43	2.01	10.43
#FFFFFF	10.43	1.00	21.00	1.00
#000000	2.01	21.00	1.00	21.00
##FFFFFF	10.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#153766

Deuteranopia (green-blind)

#384562

Tritanopia (blue-blind)

#791C3B

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #731464;
/* rgb */ color: rgb(115, 20, 100);
/* oklch */ color: oklch(39.1% 0.154 335.7);

Tailwind

colors: {
  custom: {
    50: '#9f5f90',
    500: '#731464',
    950: '#000000',
  },
}

SCSS

$custom: #731464;
$custom-light: #9f5f90;
$custom-dark: #000000;

JSON

{
  "hex": "#731464",
  "rgb": {
    "r": 115,
    "g": 20,
    "b": 100
  },
  "hsl": {
    "h": 309.474,
    "s": 70.37,
    "l": 26.471
  },
  "oklch": {
    "l": 0.39058,
    "c": 0.15443,
    "h": 335.7
  },
  "luminance": 0.05065
}

Semantic roles & 50–950 ramp

primary

#731464

secondary

#3AA94B

accent

#ED573B

background

#FAF5F8

surface

#F4EAF0

border

#CEC6CB

text

#0F050C

muted

#7F797D

Preview Lab

Preview with #731464

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →