#731433#731433
#731433 is a dark, vivid pink. Relative luminance 0.044; OKLCH L 36.9% C 0.129 H 7.5°. Best body text is #FFFFFF at 11.19:1 contrast (WCAG AA passes).
Color values
| HEX | #731433 |
|---|---|
| RGB | rgb(115, 20, 51) |
| HSL | hsl(340, 70%, 26%) |
| HSV | hsv(340, 83%, 45%) |
| CMYK | cmyk(0%, 82.6%, 55.7%, 54.9%) |
| CIE-LAB | lab(24.91, 42.06, 6.57) |
| CIE-LCH | lch(24.91, 42.57, 8.88°) |
| OKLab | oklab(36.94% 0.1282 0.0169) |
| OKLCH | oklch(36.94% 0.129 7.5) |
| XYZ | xyz(7.9187, 4.3853, 3.5608) |
| Luminance | 0.0438 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Bordeaux
#7B002C
ΔE00 3.15
Merlot
#730039
ΔE00 4.03
Wine (survey)
#80013F
ΔE00 4.38
Burgundy (survey)
#610023
ΔE00 4.59
Maroon (survey)
#650021
ΔE00 4.69
Red Wine
#8C0034
ΔE00 5.19
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731433 #147354
analogous
#731463 #731433 #732514
triadic
#731433 #337314 #143373
tetradic
#731433 #637314 #147354 #251473
square
#731433 #637314 #147354 #251473
split-complementary
#731433 #147325 #146373
monochromatic
#1A050C #3F0B1C #731433 #A71D4A #DA2862
Accessibility & contrast
On white
11.19
#731433 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.88
#731433 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731433
11.19:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731433 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731433 | 1.00 | 11.19 | 1.88 | 11.19 |
| #FFFFFF | 11.19 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.88 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.19 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2D2F34
Deuteranopia (green-blind)
#464231
Tritanopia (blue-blind)
#7E0022
Achromatopsia (no color)
#3B3B3B
Design tokens & code
CSS
--color: #731433; /* rgb */ color: rgb(115, 20, 51); /* oklch */ color: oklch(36.9% 0.129 7.5);
Tailwind
colors: {
custom: {
50: '#a15d6a',
500: '#731433',
950: '#000000',
},
}SCSS
$custom: #731433; $custom-light: #a15d6a; $custom-dark: #000000;
JSON
{
"hex": "#731433",
"rgb": {
"r": 115,
"g": 20,
"b": 51
},
"hsl": {
"h": 340.421,
"s": 70.37,
"l": 26.471
},
"oklch": {
"l": 0.36937,
"c": 0.12931,
"h": 7.5
},
"luminance": 0.04384
}Semantic roles & 50–950 ramp
primary
#731433
secondary
#3AA985
accent
#EDB33B
background
#FAF5F6
surface
#F4E9EB
border
#CEC5C6
text
#100506
muted
#7F797A