#731431#731431
#731431 is a dark, vivid pink. Relative luminance 0.044; OKLCH L 36.9% C 0.129 H 8.9°. Best body text is #FFFFFF at 11.21:1 contrast (WCAG AA passes).
Color values
| HEX | #731431 |
|---|---|
| RGB | rgb(115, 20, 49) |
| HSL | hsl(342, 70%, 26%) |
| HSV | hsv(342, 83%, 45%) |
| CMYK | cmyk(0%, 82.6%, 57.4%, 54.9%) |
| CIE-LAB | lab(24.85, 41.89, 7.87) |
| CIE-LCH | lch(24.85, 42.62, 10.64°) |
| OKLab | oklab(36.88% 0.1274 0.02) |
| OKLCH | oklch(36.88% 0.129 8.9) |
| XYZ | xyz(7.8755, 4.3680, 3.3336) |
| Luminance | 0.0437 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Bordeaux
#7B002C
ΔE00 2.66
Maroon (survey)
#650021
ΔE00 4.26
Burgundy (survey)
#610023
ΔE00 4.41
Merlot
#730039
ΔE00 4.72
Red Wine
#8C0034
ΔE00 4.95
Wine (survey)
#80013F
ΔE00 4.99
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731431 #147356
analogous
#731461 #731431 #732714
triadic
#731431 #317314 #143173
tetradic
#731431 #617314 #147356 #271473
square
#731431 #617314 #147356 #271473
split-complementary
#731431 #147327 #146173
monochromatic
#1A050B #3F0B1B #731431 #A71D47 #DA285E
Accessibility & contrast
On white
11.21
#731431 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.87
#731431 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731431
11.21:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731431 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731431 | 1.00 | 11.21 | 1.87 | 11.21 |
| #FFFFFF | 11.21 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.87 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.21 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2E2F32
Deuteranopia (green-blind)
#46422F
Tritanopia (blue-blind)
#7E0021
Achromatopsia (no color)
#3B3B3B
Design tokens & code
CSS
--color: #731431; /* rgb */ color: rgb(115, 20, 49); /* oklch */ color: oklch(36.9% 0.129 8.9);
Tailwind
colors: {
custom: {
50: '#a15d68',
500: '#731431',
950: '#000000',
},
}SCSS
$custom: #731431; $custom-light: #a15d68; $custom-dark: #000000;
JSON
{
"hex": "#731431",
"rgb": {
"r": 115,
"g": 20,
"b": 49
},
"hsl": {
"h": 341.684,
"s": 70.37,
"l": 26.471
},
"oklch": {
"l": 0.36879,
"c": 0.12893,
"h": 8.9
},
"luminance": 0.04367
}Semantic roles & 50–950 ramp
primary
#731431
secondary
#3AA987
accent
#EDB73B
background
#FAF5F6
surface
#F4E9EB
border
#CEC5C6
text
#100506
muted
#7F797A