#731430#731430
#731430 is a dark, vivid pink. Relative luminance 0.044; OKLCH L 36.9% C 0.129 H 9.6°. Best body text is #FFFFFF at 11.22:1 contrast (WCAG AA passes).
Color values
| HEX | #731430 |
|---|---|
| RGB | rgb(115, 20, 48) |
| HSL | hsl(342, 70%, 26%) |
| HSV | hsv(342, 83%, 45%) |
| CMYK | cmyk(0%, 82.6%, 58.3%, 54.9%) |
| CIE-LAB | lab(24.83, 41.81, 8.52) |
| CIE-LCH | lch(24.83, 42.67, 11.52°) |
| OKLab | oklab(36.85% 0.127 0.0215) |
| OKLCH | oklch(36.85% 0.129 9.6) |
| XYZ | xyz(7.8547, 4.3597, 3.2236) |
| Luminance | 0.0436 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Bordeaux
#7B002C
ΔE00 2.47
Maroon (survey)
#650021
ΔE00 4.08
Burgundy (survey)
#610023
ΔE00 4.37
Red Wine
#8C0034
ΔE00 4.87
Wine Red
#7B0323
ΔE00 5.04
Merlot
#730039
ΔE00 5.07
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731430 #147357
analogous
#731460 #731430 #732814
triadic
#731430 #307314 #143073
tetradic
#731430 #607314 #147357 #281473
square
#731430 #607314 #147357 #281473
split-complementary
#731430 #147328 #146073
monochromatic
#1A050B #3F0B1A #731430 #A71D46 #DA285C
Accessibility & contrast
On white
11.22
#731430 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.87
#731430 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731430
11.22:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731430 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731430 | 1.00 | 11.22 | 1.87 | 11.22 |
| #FFFFFF | 11.22 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.87 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.22 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2E2F30
Deuteranopia (green-blind)
#47422E
Tritanopia (blue-blind)
#7E0020
Achromatopsia (no color)
#3B3B3B
Design tokens & code
CSS
--color: #731430; /* rgb */ color: rgb(115, 20, 48); /* oklch */ color: oklch(36.9% 0.129 9.6);
Tailwind
colors: {
custom: {
50: '#a15d68',
500: '#731430',
950: '#000000',
},
}SCSS
$custom: #731430; $custom-light: #a15d68; $custom-dark: #000000;
JSON
{
"hex": "#731430",
"rgb": {
"r": 115,
"g": 20,
"b": 48
},
"hsl": {
"h": 342.316,
"s": 70.37,
"l": 26.471
},
"oklch": {
"l": 0.36852,
"c": 0.12876,
"h": 9.6
},
"luminance": 0.04359
}Semantic roles & 50–950 ramp
primary
#731430
secondary
#3AA988
accent
#EDB93B
background
#FAF5F6
surface
#F4E9EB
border
#CEC5C6
text
#100506
muted
#7F797A