#731429#731429
#731429 is a dark, vivid red. Relative luminance 0.043; OKLCH L 36.7% C 0.128 H 14.4°. Best body text is #FFFFFF at 11.28:1 contrast (WCAG AA passes).
Color values
| HEX | #731429 |
|---|---|
| RGB | rgb(115, 20, 41) |
| HSL | hsl(347, 70%, 26%) |
| HSV | hsv(347, 83%, 45%) |
| CMYK | cmyk(0%, 82.6%, 64.3%, 54.9%) |
| CIE-LAB | lab(24.66, 41.29, 13.09) |
| CIE-LCH | lch(24.66, 43.32, 17.59°) |
| OKLab | oklab(36.67% 0.124 0.0319) |
| OKLCH | oklch(36.67% 0.128 14.4) |
| XYZ | xyz(7.7214, 4.3064, 2.5220) |
| Luminance | 0.0430 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Bordeaux
#7B002C
ΔE00 2.77
Wine Red
#7B0323
ΔE00 2.77
Maroon (survey)
#650021
ΔE00 3.78
Burgundy
#800020
ΔE00 4.41
Claret
#680018
ΔE00 4.46
Burgundy (survey)
#610023
ΔE00 4.99
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731429 #14735E
analogous
#731459 #731429 #732F14
triadic
#731429 #297314 #142973
tetradic
#731429 #597314 #14735E #2F1473
square
#731429 #597314 #14735E #2F1473
split-complementary
#731429 #14732F #145973
monochromatic
#1A0509 #3F0B16 #731429 #A71D3C #DA284F
Accessibility & contrast
On white
11.28
#731429 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.86
#731429 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731429
11.28:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731429 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731429 | 1.00 | 11.28 | 1.86 | 11.28 |
| #FFFFFF | 11.28 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.86 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.28 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2F2E29
Deuteranopia (green-blind)
#484226
Tritanopia (blue-blind)
#7F001D
Achromatopsia (no color)
#3B3B3B
Design tokens & code
CSS
--color: #731429; /* rgb */ color: rgb(115, 20, 41); /* oklch */ color: oklch(36.7% 0.128 14.4);
Tailwind
colors: {
custom: {
50: '#a25c62',
500: '#731429',
950: '#000000',
},
}SCSS
$custom: #731429; $custom-light: #a25c62; $custom-dark: #000000;
JSON
{
"hex": "#731429",
"rgb": {
"r": 115,
"g": 20,
"b": 41
},
"hsl": {
"h": 346.737,
"s": 70.37,
"l": 26.471
},
"oklch": {
"l": 0.36674,
"c": 0.12802,
"h": 14.4
},
"luminance": 0.04305
}Semantic roles & 50–950 ramp
primary
#731429
secondary
#3AA991
accent
#EDC63B
background
#FAF5F5
surface
#F4E9EA
border
#CEC5C6
text
#100505
muted
#7F7979