#731428#731428

#731428 is a dark, vivid red. Relative luminance 0.043; OKLCH L 36.7% C 0.128 H 15.1°. Best body text is #FFFFFF at 11.29:1 contrast (WCAG AA passes).

Color values

HEX	#731428
RGB	rgb(115, 20, 40)
HSL	hsl(347, 70%, 26%)
HSV	hsv(347, 83%, 45%)
CMYK	cmyk(0%, 82.6%, 65.2%, 54.9%)
CIE-LAB	lab(24.64, 41.22, 13.75)
CIE-LCH	lch(24.64, 43.46, 18.44°)
OKLab	oklab(36.65% 0.1235 0.0334)
OKLCH	oklch(36.65% 0.128 15.1)
XYZ	xyz(7.7042, 4.2995, 2.4313)
Luminance	0.0430 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731428 #14735F

analogous

#731458 #731428 #733014

triadic

#731428 #287314 #142873

tetradic

#731428 #587314 #14735F #301473

square

#731428 #587314 #14735F #301473

split-complementary

#731428 #147330 #145873

monochromatic

#1A0509 #3F0B16 #731428 #A71D3A #DA284D

Accessibility & contrast

On white

11.29

#731428 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.86

#731428 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731428

11.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731428	#FFFFFF	#000000	##FFFFFF
##731428	1.00	11.29	1.86	11.29
#FFFFFF	11.29	1.00	21.00	1.00
#000000	1.86	21.00	1.00	21.00
##FFFFFF	11.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#302E28

Deuteranopia (green-blind)

#484225

Tritanopia (blue-blind)

#7F001D

Achromatopsia (no color)

#3A3A3A

Design tokens & code

CSS

--color: #731428;
/* rgb */ color: rgb(115, 20, 40);
/* oklch */ color: oklch(36.7% 0.128 15.1);

Tailwind

colors: {
  custom: {
    50: '#a25c61',
    500: '#731428',
    950: '#000000',
  },
}

SCSS

$custom: #731428;
$custom-light: #a25c61;
$custom-dark: #000000;

JSON

{
  "hex": "#731428",
  "rgb": {
    "r": 115,
    "g": 20,
    "b": 40
  },
  "hsl": {
    "h": 347.368,
    "s": 70.37,
    "l": 26.471
  },
  "oklch": {
    "l": 0.36651,
    "c": 0.12797,
    "h": 15.1
  },
  "luminance": 0.04298
}

Semantic roles & 50–950 ramp

primary

#731428

secondary

#3AA992

accent

#EDC83B

background

#FAF5F5

surface

#F4E9E9

border

#CEC5C5

text

#100505

muted

#7F7979

Preview Lab

Preview with #731428

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →