#731427#731427

#731427 is a dark, vivid red. Relative luminance 0.043; OKLCH L 36.6% C 0.128 H 15.8°. Best body text is #FFFFFF at 11.30:1 contrast (WCAG AA passes).

Color values

HEX	#731427
RGB	rgb(115, 20, 39)
HSL	hsl(348, 70%, 26%)
HSV	hsv(348, 83%, 45%)
CMYK	cmyk(0%, 82.6%, 66.1%, 54.9%)
CIE-LAB	lab(24.62, 41.16, 14.40)
CIE-LCH	lch(24.62, 43.61, 19.28°)
OKLab	oklab(36.63% 0.1231 0.0348)
OKLCH	oklch(36.63% 0.128 15.8)
XYZ	xyz(7.6874, 4.2928, 2.3429)
Luminance	0.0429 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731427 #147360

analogous

#731457 #731427 #733114

triadic

#731427 #277314 #142773

tetradic

#731427 #577314 #147360 #311473

square

#731427 #577314 #147360 #311473

split-complementary

#731427 #147331 #145773

monochromatic

#1A0509 #3F0B15 #731427 #A71D39 #DA284B

Accessibility & contrast

On white

11.30

#731427 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.86

#731427 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731427

11.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731427	#FFFFFF	#000000	##FFFFFF
##731427	1.00	11.30	1.86	11.30
#FFFFFF	11.30	1.00	21.00	1.00
#000000	1.86	21.00	1.00	21.00
##FFFFFF	11.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#302E27

Deuteranopia (green-blind)

#484224

Tritanopia (blue-blind)

#7F001C

Achromatopsia (no color)

#3A3A3A

Design tokens & code

CSS

--color: #731427;
/* rgb */ color: rgb(115, 20, 39);
/* oklch */ color: oklch(36.6% 0.128 15.8);

Tailwind

colors: {
  custom: {
    50: '#a25c60',
    500: '#731427',
    950: '#000000',
  },
}

SCSS

$custom: #731427;
$custom-light: #a25c60;
$custom-dark: #000000;

JSON

{
  "hex": "#731427",
  "rgb": {
    "r": 115,
    "g": 20,
    "b": 39
  },
  "hsl": {
    "h": 348,
    "s": 70.37,
    "l": 26.471
  },
  "oklch": {
    "l": 0.36629,
    "c": 0.12794,
    "h": 15.8
  },
  "luminance": 0.04292
}

Semantic roles & 50–950 ramp

primary

#731427

secondary

#3AA993

accent

#EDC93B

background

#FAF5F5

surface

#F4E9E9

border

#CEC5C5

text

#100505

muted

#7F7979

Preview Lab

Preview with #731427

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →