#731424#731424

#731424 is a dark, vivid red. Relative luminance 0.043; OKLCH L 36.6% C 0.128 H 17.7°. Best body text is #FFFFFF at 11.32:1 contrast (WCAG AA passes).

Color values

HEX	#731424
RGB	rgb(115, 20, 36)
HSL	hsl(350, 70%, 26%)
HSV	hsv(350, 83%, 45%)
CMYK	cmyk(0%, 82.6%, 68.7%, 54.9%)
CIE-LAB	lab(24.56, 40.97, 16.36)
CIE-LCH	lch(24.56, 44.12, 21.77°)
OKLab	oklab(36.57% 0.1218 0.0389)
OKLCH	oklch(36.57% 0.128 17.7)
XYZ	xyz(7.6397, 4.2737, 2.0914)
Luminance	0.0427 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731424 #147363

analogous

#731454 #731424 #733414

triadic

#731424 #247314 #142473

tetradic

#731424 #547314 #147363 #341473

square

#731424 #547314 #147363 #341473

split-complementary

#731424 #147334 #145473

monochromatic

#1A0508 #3F0B14 #731424 #A71D34 #DA2846

Accessibility & contrast

On white

11.32

#731424 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.85

#731424 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731424

11.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731424	#FFFFFF	#000000	##FFFFFF
##731424	1.00	11.32	1.85	11.32
#FFFFFF	11.32	1.00	21.00	1.00
#000000	1.85	21.00	1.00	21.00
##FFFFFF	11.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#302E24

Deuteranopia (green-blind)

#484121

Tritanopia (blue-blind)

#7F001B

Achromatopsia (no color)

#3A3A3A

Design tokens & code

CSS

--color: #731424;
/* rgb */ color: rgb(115, 20, 36);
/* oklch */ color: oklch(36.6% 0.128 17.7);

Tailwind

colors: {
  custom: {
    50: '#a25c5e',
    500: '#731424',
    950: '#000000',
  },
}

SCSS

$custom: #731424;
$custom-light: #a25c5e;
$custom-dark: #000000;

JSON

{
  "hex": "#731424",
  "rgb": {
    "r": 115,
    "g": 20,
    "b": 36
  },
  "hsl": {
    "h": 349.895,
    "s": 70.37,
    "l": 26.471
  },
  "oklch": {
    "l": 0.36565,
    "c": 0.1279,
    "h": 17.7
  },
  "luminance": 0.04273
}

Semantic roles & 50–950 ramp

primary

#731424

secondary

#3AA996

accent

#EDCF3B

background

#FAF5F5

surface

#F4E9E9

border

#CEC5C5

text

#100404

muted

#7F7979

Preview Lab

Preview with #731424

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →