#731423#731423

#731423 is a dark, vivid red. Relative luminance 0.043; OKLCH L 36.5% C 0.128 H 18.4°. Best body text is #FFFFFF at 11.33:1 contrast (WCAG AA passes).

Color values

HEX	#731423
RGB	rgb(115, 20, 35)
HSL	hsl(351, 70%, 26%)
HSV	hsv(351, 83%, 45%)
CMYK	cmyk(0%, 82.6%, 69.6%, 54.9%)
CIE-LAB	lab(24.54, 40.91, 17.02)
CIE-LCH	lch(24.54, 44.31, 22.58°)
OKLab	oklab(36.54% 0.1214 0.0403)
OKLCH	oklch(36.54% 0.128 18.4)
XYZ	xyz(7.6246, 4.2677, 2.0121)
Luminance	0.0427 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731423 #147364

analogous

#731453 #731423 #733514

triadic

#731423 #237314 #142373

tetradic

#731423 #537314 #147364 #351473

square

#731423 #537314 #147364 #351473

split-complementary

#731423 #147335 #145373

monochromatic

#1A0508 #3F0B13 #731423 #A71D33 #DA2844

Accessibility & contrast

On white

11.33

#731423 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.85

#731423 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731423

11.33:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731423	#FFFFFF	#000000	##FFFFFF
##731423	1.00	11.33	1.85	11.33
#FFFFFF	11.33	1.00	21.00	1.00
#000000	1.85	21.00	1.00	21.00
##FFFFFF	11.33	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#302E23

Deuteranopia (green-blind)

#484120

Tritanopia (blue-blind)

#7F001B

Achromatopsia (no color)

#3A3A3A

Design tokens & code

CSS

--color: #731423;
/* rgb */ color: rgb(115, 20, 35);
/* oklch */ color: oklch(36.5% 0.128 18.4);

Tailwind

colors: {
  custom: {
    50: '#a25c5d',
    500: '#731423',
    950: '#000000',
  },
}

SCSS

$custom: #731423;
$custom-light: #a25c5d;
$custom-dark: #000000;

JSON

{
  "hex": "#731423",
  "rgb": {
    "r": 115,
    "g": 20,
    "b": 35
  },
  "hsl": {
    "h": 350.526,
    "s": 70.37,
    "l": 26.471
  },
  "oklch": {
    "l": 0.36544,
    "c": 0.12792,
    "h": 18.4
  },
  "luminance": 0.04266
}

Semantic roles & 50–950 ramp

primary

#731423

secondary

#3AA998

accent

#EDD13B

background

#FAF5F5

surface

#F4E9E9

border

#CEC5C5

text

#100404

muted

#7F7979

Preview Lab

Preview with #731423

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →