#731418#731418

#731418 is a dark, vivid red. Relative luminance 0.042; OKLCH L 36.4% C 0.129 H 24.6°. Best body text is #FFFFFF at 11.40:1 contrast (WCAG AA passes).

Color values

HEX	#731418
RGB	rgb(115, 20, 24)
HSL	hsl(357, 70%, 26%)
HSV	hsv(357, 83%, 45%)
CMYK	cmyk(0%, 82.6%, 79.1%, 54.9%)
CIE-LAB	lab(24.36, 40.36, 24.08)
CIE-LCH	lch(24.36, 46.99, 30.82°)
OKLab	oklab(36.36% 0.117 0.0537)
OKLCH	oklch(36.36% 0.129 24.6)
XYZ	xyz(7.4861, 4.2123, 1.2829)
Luminance	0.0421 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731418 #14736F

analogous

#731448 #731418 #734014

triadic

#731418 #187314 #141873

tetradic

#731418 #487314 #14736F #401473

square

#731418 #487314 #14736F #401473

split-complementary

#731418 #147340 #144873

monochromatic

#1A0505 #3F0B0D #731418 #A71D23 #DA282F

Accessibility & contrast

On white

11.40

#731418 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.84

#731418 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731418

11.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731418	#FFFFFF	#000000	##FFFFFF
##731418	1.00	11.40	1.84	11.40
#FFFFFF	11.40	1.00	21.00	1.00
#000000	1.84	21.00	1.00	21.00
##FFFFFF	11.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#322D17

Deuteranopia (green-blind)

#494114

Tritanopia (blue-blind)

#7F0017

Achromatopsia (no color)

#3A3A3A

Design tokens & code

CSS

--color: #731418;
/* rgb */ color: rgb(115, 20, 24);
/* oklch */ color: oklch(36.4% 0.129 24.6);

Tailwind

colors: {
  custom: {
    50: '#a35c55',
    500: '#731418',
    950: '#000000',
  },
}

SCSS

$custom: #731418;
$custom-light: #a35c55;
$custom-dark: #000000;

JSON

{
  "hex": "#731418",
  "rgb": {
    "r": 115,
    "g": 20,
    "b": 24
  },
  "hsl": {
    "h": 357.474,
    "s": 70.37,
    "l": 26.471
  },
  "oklch": {
    "l": 0.36357,
    "c": 0.1287,
    "h": 24.6
  },
  "luminance": 0.04211
}

Semantic roles & 50–950 ramp

primary

#731418

secondary

#3AA9A5

accent

#EDE63B

background

#FAF5F4

surface

#F4E9E7

border

#CEC5C3

text

#100403

muted

#7F7978

Preview Lab

Preview with #731418

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →