#731417#731417

#731417 is a dark, vivid red. Relative luminance 0.042; OKLCH L 36.3% C 0.129 H 25.1°. Best body text is #FFFFFF at 11.40:1 contrast (WCAG AA passes).

Color values

HEX	#731417
RGB	rgb(115, 20, 23)
HSL	hsl(358, 70%, 26%)
HSV	hsv(358, 83%, 45%)
CMYK	cmyk(0%, 82.6%, 80%, 54.9%)
CIE-LAB	lab(24.35, 40.31, 24.70)
CIE-LCH	lch(24.35, 47.28, 31.50°)
OKLab	oklab(36.34% 0.1166 0.0547)
OKLCH	oklch(36.34% 0.129 25.1)
XYZ	xyz(7.4759, 4.2082, 1.2291)
Luminance	0.0421 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731417 #147370

analogous

#731447 #731417 #734114

triadic

#731417 #177314 #141773

tetradic

#731417 #477314 #147370 #411473

square

#731417 #477314 #147370 #411473

split-complementary

#731417 #147341 #144773

monochromatic

#1A0505 #3F0B0D #731417 #A71D21 #DA282D

Accessibility & contrast

On white

11.40

#731417 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.84

#731417 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731417

11.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731417	#FFFFFF	#000000	##FFFFFF
##731417	1.00	11.40	1.84	11.40
#FFFFFF	11.40	1.00	21.00	1.00
#000000	1.84	21.00	1.00	21.00
##FFFFFF	11.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#322D16

Deuteranopia (green-blind)

#494113

Tritanopia (blue-blind)

#7F0016

Achromatopsia (no color)

#3A3A3A

Design tokens & code

CSS

--color: #731417;
/* rgb */ color: rgb(115, 20, 23);
/* oklch */ color: oklch(36.3% 0.129 25.1);

Tailwind

colors: {
  custom: {
    50: '#a35c54',
    500: '#731417',
    950: '#000000',
  },
}

SCSS

$custom: #731417;
$custom-light: #a35c54;
$custom-dark: #000000;

JSON

{
  "hex": "#731417",
  "rgb": {
    "r": 115,
    "g": 20,
    "b": 23
  },
  "hsl": {
    "h": 358.105,
    "s": 70.37,
    "l": 26.471
  },
  "oklch": {
    "l": 0.36344,
    "c": 0.12881,
    "h": 25.1
  },
  "luminance": 0.04207
}

Semantic roles & 50–950 ramp

primary

#731417

secondary

#3AA9A6

accent

#EDE83B

background

#FAF5F4

surface

#F4E9E7

border

#CEC5C3

text

#110402

muted

#807978

Preview Lab

Preview with #731417

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →