#731413#731413

#731413 is a dark, vivid red. Relative luminance 0.042; OKLCH L 36.3% C 0.129 H 27.0°. Best body text is #FFFFFF at 11.42:1 contrast (WCAG AA passes).

Color values

HEX	#731413
RGB	rgb(115, 20, 19)
HSL	hsl(1, 72%, 26%)
HSV	hsv(1, 83%, 45%)
CMYK	cmyk(0%, 82.6%, 83.5%, 54.9%)
CIE-LAB	lab(24.30, 40.16, 27.14)
CIE-LCH	lch(24.30, 48.47, 34.04°)
OKLab	oklab(36.29% 0.1152 0.0587)
OKLCH	oklch(36.29% 0.129 27)
XYZ	xyz(7.4388, 4.1934, 1.0337)
Luminance	0.0419 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731413 #137273

analogous

#731342 #731413 #734413

triadic

#731413 #137314 #141373

tetradic

#731413 #427313 #137273 #441373

square

#731413 #427313 #137273 #441373

split-complementary

#731413 #137344 #134273

monochromatic

#1A0504 #3E0B0A #731413 #A81D1C #DB2725

Accessibility & contrast

On white

11.42

#731413 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.84

#731413 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731413

11.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731413	#FFFFFF	#000000	##FFFFFF
##731413	1.00	11.42	1.84	11.42
#FFFFFF	11.42	1.00	21.00	1.00
#000000	1.84	21.00	1.00	21.00
##FFFFFF	11.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#322D12

Deuteranopia (green-blind)

#49410F

Tritanopia (blue-blind)

#7F0015

Achromatopsia (no color)

#3A3A3A

Design tokens & code

CSS

--color: #731413;
/* rgb */ color: rgb(115, 20, 19);
/* oklch */ color: oklch(36.3% 0.129 27.0);

Tailwind

colors: {
  custom: {
    50: '#a35c51',
    500: '#731413',
    950: '#000000',
  },
}

SCSS

$custom: #731413;
$custom-light: #a35c51;
$custom-dark: #000000;

JSON

{
  "hex": "#731413",
  "rgb": {
    "r": 115,
    "g": 20,
    "b": 19
  },
  "hsl": {
    "h": 0.625,
    "s": 71.642,
    "l": 26.275
  },
  "oklch": {
    "l": 0.36293,
    "c": 0.1293,
    "h": 27
  },
  "luminance": 0.04192
}

Semantic roles & 50–950 ramp

primary

#731413

secondary

#38A8AA

accent

#ECEE39

background

#FAF5F4

surface

#F5E9E7

border

#CFC5C3

text

#110402

muted

#807978

Preview Lab

Preview with #731413

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →