#731410#731410

#731410 is a dark, vivid red. Relative luminance 0.042; OKLCH L 36.3% C 0.130 H 28.2°. Best body text is #FFFFFF at 11.43:1 contrast (WCAG AA passes).

Color values

HEX	#731410
RGB	rgb(115, 20, 16)
HSL	hsl(2, 76%, 26%)
HSV	hsv(2, 86%, 45%)
CMYK	cmyk(0%, 82.6%, 86.1%, 54.9%)
CIE-LAB	lab(24.27, 40.07, 28.87)
CIE-LCH	lch(24.27, 49.38, 35.77°)
OKLab	oklab(36.26% 0.1143 0.0614)
OKLCH	oklch(36.26% 0.13 28.2)
XYZ	xyz(7.4148, 4.1838, 0.9072)
Luminance	0.0418 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731410 #106F73

analogous

#73103D #731410 #734510

triadic

#731410 #107314 #141073

tetradic

#731410 #3D7310 #106F73 #451073

square

#731410 #3D7310 #106F73 #451073

split-complementary

#731410 #107345 #103D73

monochromatic

#1B0504 #3D0B09 #731410 #A91D17 #DE271F

Accessibility & contrast

On white

11.43

#731410 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.84

#731410 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731410

11.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731410	#FFFFFF	#000000	##FFFFFF
##731410	1.00	11.43	1.84	11.43
#FFFFFF	11.43	1.00	21.00	1.00
#000000	1.84	21.00	1.00	21.00
##FFFFFF	11.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#322C0E

Deuteranopia (green-blind)

#4A410B

Tritanopia (blue-blind)

#7F0014

Achromatopsia (no color)

#3A3A3A

Design tokens & code

CSS

--color: #731410;
/* rgb */ color: rgb(115, 20, 16);
/* oklch */ color: oklch(36.3% 0.130 28.2);

Tailwind

colors: {
  custom: {
    50: '#a45c4f',
    500: '#731410',
    950: '#000000',
  },
}

SCSS

$custom: #731410;
$custom-light: #a45c4f;
$custom-dark: #000000;

JSON

{
  "hex": "#731410",
  "rgb": {
    "r": 115,
    "g": 20,
    "b": 16
  },
  "hsl": {
    "h": 2.424,
    "s": 75.573,
    "l": 25.686
  },
  "oklch": {
    "l": 0.36261,
    "c": 0.1297,
    "h": 28.2
  },
  "luminance": 0.04183
}

Semantic roles & 50–950 ramp

primary

#731410

secondary

#34A6AA

accent

#EBF236

background

#FBF5F4

surface

#F6E9E7

border

#D0C5C3

text

#110402

muted

#807978

Preview Lab

Preview with #731410

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →