#731390#731390

#731390 is a dark, vivid purple. Relative luminance 0.061; OKLCH L 42.0% C 0.190 H 316.2°. Best body text is #FFFFFF at 9.44:1 contrast (WCAG AA passes).

Color values

HEX	#731390
RGB	rgb(115, 19, 144)
HSL	hsl(286, 77%, 32%)
HSV	hsv(286, 87%, 56%)
CMYK	cmyk(20.1%, 86.8%, 0%, 43.5%)
CIE-LAB	lab(29.72, 56.06, -46.68)
CIE-LCH	lch(29.72, 72.95, 320.22°)
OKLab	oklab(41.96% 0.1375 -0.1318)
OKLCH	oklch(41.96% 0.19 316.2)
XYZ	xyz(12.3364, 6.1247, 26.9125)
Luminance	0.0612 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731390 #309013

analogous

#351390 #731390 #90136F

triadic

#731390 #907313 #139073

tetradic

#731390 #903513 #309013 #136F90

square

#731390 #903513 #309013 #136F90

split-complementary

#731390 #6F9013 #139035

monochromatic

#1D0524 #480C5A #731390 #9E1AC6 #BD39E5

Accessibility & contrast

On white

9.44

#731390 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.22

#731390 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731390

9.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731390	#FFFFFF	#000000	##FFFFFF
##731390	1.00	9.44	2.22	9.44
#FFFFFF	9.44	1.00	21.00	1.00
#000000	2.22	21.00	1.00	21.00
##FFFFFF	9.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004193

Deuteranopia (green-blind)

#10488E

Tritanopia (blue-blind)

#713455

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #731390;
/* rgb */ color: rgb(115, 19, 144);
/* oklch */ color: oklch(42.0% 0.190 316.2);

Tailwind

colors: {
  custom: {
    50: '#a061b1',
    500: '#731390',
    950: '#000000',
  },
}

SCSS

$custom: #731390;
$custom-light: #a061b1;
$custom-dark: #000000;

JSON

{
  "hex": "#731390",
  "rgb": {
    "r": 115,
    "g": 19,
    "b": 144
  },
  "hsl": {
    "h": 286.08,
    "s": 76.687,
    "l": 31.961
  },
  "oklch": {
    "l": 0.41962,
    "c": 0.19047,
    "h": 316.2
  },
  "luminance": 0.06124
}

Semantic roles & 50–950 ramp

primary

#731390

secondary

#5BC43B

accent

#F33561

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731390

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →