#731381#731381

#731381 is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.9% C 0.178 H 322.0°. Best body text is #FFFFFF at 9.82:1 contrast (WCAG AA passes).

Color values

HEX	#731381
RGB	rgb(115, 19, 129)
HSL	hsl(292, 74%, 29%)
HSV	hsv(292, 85%, 51%)
CMYK	cmyk(10.9%, 85.3%, 0%, 49.4%)
CIE-LAB	lab(28.63, 53.22, -39.09)
CIE-LCH	lch(28.63, 66.04, 323.70°)
OKLab	oklab(40.85% 0.1403 -0.1096)
OKLCH	oklch(40.85% 0.178 322)
XYZ	xyz(11.2651, 5.6962, 21.2707)
Luminance	0.0570 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Royal Purple (survey)

#4B006E

ΔE00 8.19

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731381 #218113

analogous

#3C1381 #731381 #811358

triadic

#731381 #817313 #138173

tetradic

#731381 #813C13 #218113 #135881

square

#731381 #813C13 #218113 #135881

split-complementary

#731381 #588113 #13813C

monochromatic

#18041B #430B4C #731381 #A31BB6 #CA2EE0

Accessibility & contrast

On white

9.82

#731381 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.14

#731381 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731381

9.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731381	#FFFFFF	#000000	##FFFFFF
##731381	1.00	9.82	2.14	9.82
#FFFFFF	9.82	1.00	21.00	1.00
#000000	2.14	21.00	1.00	21.00
##FFFFFF	9.82	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003D84

Deuteranopia (green-blind)

#25477F

Tritanopia (blue-blind)

#742C4C

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #731381;
/* rgb */ color: rgb(115, 19, 129);
/* oklch */ color: oklch(40.9% 0.178 322.0);

Tailwind

colors: {
  custom: {
    50: '#9f60a6',
    500: '#731381',
    950: '#000000',
  },
}

SCSS

$custom: #731381;
$custom-light: #9f60a6;
$custom-dark: #000000;

JSON

{
  "hex": "#731381",
  "rgb": {
    "r": 115,
    "g": 19,
    "b": 129
  },
  "hsl": {
    "h": 292.364,
    "s": 74.324,
    "l": 29.02
  },
  "oklch": {
    "l": 0.40852,
    "c": 0.17801,
    "h": 322
  },
  "luminance": 0.05696
}

Semantic roles & 50–950 ramp

primary

#731381

secondary

#49B63A

accent

#F1374F

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F050F

muted

#7F7A7F

Preview Lab

Preview with #731381

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →