#731375#731375

#731375 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 40.0% C 0.168 H 327.2°. Best body text is #FFFFFF at 10.10:1 contrast (WCAG AA passes).

Color values

HEX	#731375
RGB	rgb(115, 19, 117)
HSL	hsl(299, 72%, 27%)
HSV	hsv(299, 84%, 46%)
CMYK	cmyk(1.7%, 83.8%, 0%, 54.1%)
CIE-LAB	lab(27.83, 51.08, -32.78)
CIE-LCH	lch(27.83, 60.69, 327.31°)
OKLab	oklab(40.03% 0.1416 -0.0911)
OKLCH	oklch(40.03% 0.168 327.2)
XYZ	xyz(10.5138, 5.3957, 17.3139)
Luminance	0.0539 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731375 #157513

analogous

#421375 #731375 #751346

triadic

#731375 #757313 #137573

tetradic

#731375 #754213 #157513 #134675

square

#731375 #754213 #157513 #134675

split-complementary

#731375 #467513 #137542

monochromatic

#1A041A #3F0A40 #731375 #A71CAA #D827DC

Accessibility & contrast

On white

10.10

#731375 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.08

#731375 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731375

10.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731375	#FFFFFF	#000000	##FFFFFF
##731375	1.00	10.10	2.08	10.10
#FFFFFF	10.10	1.00	21.00	1.00
#000000	2.08	21.00	1.00	21.00
##FFFFFF	10.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A78

Deuteranopia (green-blind)

#2F4673

Tritanopia (blue-blind)

#772545

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #731375;
/* rgb */ color: rgb(115, 19, 117);
/* oklch */ color: oklch(40.0% 0.168 327.2);

Tailwind

colors: {
  custom: {
    50: '#9f5f9d',
    500: '#731375',
    950: '#000000',
  },
}

SCSS

$custom: #731375;
$custom-light: #9f5f9d;
$custom-dark: #000000;

JSON

{
  "hex": "#731375",
  "rgb": {
    "r": 115,
    "g": 19,
    "b": 117
  },
  "hsl": {
    "h": 298.776,
    "s": 72.059,
    "l": 26.667
  },
  "oklch": {
    "l": 0.40032,
    "c": 0.16834,
    "h": 327.2
  },
  "luminance": 0.05395
}

Semantic roles & 50–950 ramp

primary

#731375

secondary

#3BAB38

accent

#EF393D

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #731375

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →