#731373#731373

#731373 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.9% C 0.167 H 328.2°. Best body text is #FFFFFF at 10.15:1 contrast (WCAG AA passes).

Color values

HEX	#731373
RGB	rgb(115, 19, 115)
HSL	hsl(300, 72%, 26%)
HSV	hsv(300, 83%, 45%)
CMYK	cmyk(0%, 83.5%, 0%, 54.9%)
CIE-LAB	lab(27.71, 50.74, -31.70)
CIE-LCH	lch(27.71, 59.83, 328.00°)
OKLab	oklab(39.9% 0.1417 -0.088)
OKLCH	oklch(39.9% 0.167 328.2)
XYZ	xyz(10.3975, 5.3492, 16.7012)
Luminance	0.0535 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731373 #137313

analogous

#431373 #731373 #731343

triadic

#731373 #737313 #137373

tetradic

#731373 #734313 #137313 #134373

square

#731373 #734313 #137313 #134373

split-complementary

#731373 #437313 #137343

monochromatic

#1A041A #3E0A3E #731373 #A81CA8 #DB25DB

Accessibility & contrast

On white

10.15

#731373 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.07

#731373 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731373

10.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731373	#FFFFFF	#000000	##FFFFFF
##731373	1.00	10.15	2.07	10.15
#FFFFFF	10.15	1.00	21.00	1.00
#000000	2.07	21.00	1.00	21.00
##FFFFFF	10.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A75

Deuteranopia (green-blind)

#304671

Tritanopia (blue-blind)

#772444

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731373;
/* rgb */ color: rgb(115, 19, 115);
/* oklch */ color: oklch(39.9% 0.167 328.2);

Tailwind

colors: {
  custom: {
    50: '#9f5f9c',
    500: '#731373',
    950: '#000000',
  },
}

SCSS

$custom: #731373;
$custom-light: #9f5f9c;
$custom-dark: #000000;

JSON

{
  "hex": "#731373",
  "rgb": {
    "r": 115,
    "g": 19,
    "b": 115
  },
  "hsl": {
    "h": 300,
    "s": 71.642,
    "l": 26.275
  },
  "oklch": {
    "l": 0.39902,
    "c": 0.16677,
    "h": 328.2
  },
  "luminance": 0.05348
}

Semantic roles & 50–950 ramp

primary

#731373

secondary

#38AA38

accent

#EE3939

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #731373

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →