#731373#731373

#731373 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.9% C 0.167 H 328.2°. Best body text is #FFFFFF at 10.15:1 contrast (WCAG AA passes).

Color values

HEX#731373
RGBrgb(115, 19, 115)
HSLhsl(300, 72%, 26%)
HSVhsv(300, 83%, 45%)
CMYKcmyk(0%, 83.5%, 0%, 54.9%)
CIE-LABlab(27.71, 50.74, -31.70)
CIE-LCHlch(27.71, 59.83, 328.00°)
OKLaboklab(39.9% 0.1417 -0.088)
OKLCHoklch(39.9% 0.167 328.2)
XYZxyz(10.3975, 5.3492, 16.7012)
Luminance0.0535 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731373 #137313
analogous
#431373 #731373 #731343
triadic
#731373 #737313 #137373
tetradic
#731373 #734313 #137313 #134373
square
#731373 #734313 #137313 #134373
split-complementary
#731373 #437313 #137343
monochromatic
#1A041A #3E0A3E #731373 #A81CA8 #DB25DB

Accessibility & contrast

On white

10.15
#731373 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.07
#731373 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731373
10.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731373#FFFFFF#000000##FFFFFF
##7313731.0010.152.0710.15
#FFFFFF10.151.0021.001.00
#0000002.0721.001.0021.00
##FFFFFF10.151.0021.001.00

Color blindness preview

Protanopia (red-blind)
#003A75
Deuteranopia (green-blind)
#304671
Tritanopia (blue-blind)
#772444
Achromatopsia (no color)
#414141

Design tokens & code

CSS
--color: #731373;
/* rgb */ color: rgb(115, 19, 115);
/* oklch */ color: oklch(39.9% 0.167 328.2);
Tailwind
colors: {
  custom: {
    50: '#9f5f9c',
    500: '#731373',
    950: '#000000',
  },
}
SCSS
$custom: #731373;
$custom-light: #9f5f9c;
$custom-dark: #000000;
JSON
{
  "hex": "#731373",
  "rgb": {
    "r": 115,
    "g": 19,
    "b": 115
  },
  "hsl": {
    "h": 300,
    "s": 71.642,
    "l": 26.275
  },
  "oklch": {
    "l": 0.39902,
    "c": 0.16677,
    "h": 328.2
  },
  "luminance": 0.05348
}

Semantic roles & 50–950 ramp

primary
#731373
secondary
#38AA38
accent
#EE3939
background
#FAF5F9
surface
#F4EAF2
border
#CEC6CC
text
#0F050E
muted
#7F797E

Preview Lab

Preview with #731373

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731373 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva