#731372#731372

#731372 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.8% C 0.166 H 328.6°. Best body text is #FFFFFF at 10.17:1 contrast (WCAG AA passes).

Color values

HEX	#731372
RGB	rgb(115, 19, 114)
HSL	hsl(301, 72%, 26%)
HSV	hsv(301, 83%, 45%)
CMYK	cmyk(0%, 83.5%, 0.9%, 54.9%)
CIE-LAB	lab(27.64, 50.57, -31.16)
CIE-LCH	lch(27.64, 59.40, 328.36°)
OKLab	oklab(39.84% 0.1417 -0.0864)
OKLCH	oklch(39.84% 0.166 328.6)
XYZ	xyz(10.3403, 5.3263, 16.3998)
Luminance	0.0532 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731372 #137314

analogous

#441373 #731372 #731342

triadic

#731372 #727313 #137273

tetradic

#731372 #734413 #137314 #134273

square

#731372 #734413 #137314 #134273

split-complementary

#731372 #427313 #137344

monochromatic

#1A041A #3E0A3E #731372 #A81CA6 #DB25D9

Accessibility & contrast

On white

10.17

#731372 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.07

#731372 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731372

10.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731372	#FFFFFF	#000000	##FFFFFF
##731372	1.00	10.17	2.07	10.17
#FFFFFF	10.17	1.00	21.00	1.00
#000000	2.07	21.00	1.00	21.00
##FFFFFF	10.17	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003974

Deuteranopia (green-blind)

#314670

Tritanopia (blue-blind)

#772443

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731372;
/* rgb */ color: rgb(115, 19, 114);
/* oklch */ color: oklch(39.8% 0.166 328.6);

Tailwind

colors: {
  custom: {
    50: '#9f5f9b',
    500: '#731372',
    950: '#000000',
  },
}

SCSS

$custom: #731372;
$custom-light: #9f5f9b;
$custom-dark: #000000;

JSON

{
  "hex": "#731372",
  "rgb": {
    "r": 115,
    "g": 19,
    "b": 114
  },
  "hsl": {
    "h": 300.625,
    "s": 71.642,
    "l": 26.275
  },
  "oklch": {
    "l": 0.39837,
    "c": 0.16598,
    "h": 328.6
  },
  "luminance": 0.05325
}

Semantic roles & 50–950 ramp

primary

#731372

secondary

#38AA39

accent

#EE3B39

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #731372

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →