#731371#731371

#731371 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.8% C 0.165 H 329.1°. Best body text is #FFFFFF at 10.19:1 contrast (WCAG AA passes).

Color values

HEX	#731371
RGB	rgb(115, 19, 113)
HSL	hsl(301, 72%, 26%)
HSV	hsv(301, 83%, 45%)
CMYK	cmyk(0%, 83.5%, 1.7%, 54.9%)
CIE-LAB	lab(27.58, 50.40, -30.62)
CIE-LCH	lch(27.58, 58.97, 328.72°)
OKLab	oklab(39.77% 0.1417 -0.0848)
OKLCH	oklch(39.77% 0.165 329.1)
XYZ	xyz(10.2837, 5.3036, 16.1017)
Luminance	0.0530 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731371 #137315

analogous

#451373 #731371 #731341

triadic

#731371 #717313 #137173

tetradic

#731371 #734513 #137315 #134173

square

#731371 #734513 #137315 #134173

split-complementary

#731371 #417313 #137345

monochromatic

#1A041A #3E0A3D #731371 #A81CA5 #DB25D7

Accessibility & contrast

On white

10.19

#731371 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.06

#731371 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731371

10.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731371	#FFFFFF	#000000	##FFFFFF
##731371	1.00	10.19	2.06	10.19
#FFFFFF	10.19	1.00	21.00	1.00
#000000	2.06	21.00	1.00	21.00
##FFFFFF	10.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003973

Deuteranopia (green-blind)

#31456F

Tritanopia (blue-blind)

#772343

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731371;
/* rgb */ color: rgb(115, 19, 113);
/* oklch */ color: oklch(39.8% 0.165 329.1);

Tailwind

colors: {
  custom: {
    50: '#9f5f9a',
    500: '#731371',
    950: '#000000',
  },
}

SCSS

$custom: #731371;
$custom-light: #9f5f9a;
$custom-dark: #000000;

JSON

{
  "hex": "#731371",
  "rgb": {
    "r": 115,
    "g": 19,
    "b": 113
  },
  "hsl": {
    "h": 301.25,
    "s": 71.642,
    "l": 26.275
  },
  "oklch": {
    "l": 0.39774,
    "c": 0.16519,
    "h": 329.1
  },
  "luminance": 0.05303
}

Semantic roles & 50–950 ramp

primary

#731371

secondary

#38AA3B

accent

#EE3D39

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #731371

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →