#731368#731368

#731368 is a dark, vivid purple. Relative luminance 0.051; OKLCH L 39.2% C 0.158 H 333.6°. Best body text is #FFFFFF at 10.39:1 contrast (WCAG AA passes).

Color values

HEX#731368
RGBrgb(115, 19, 104)
HSLhsl(307, 72%, 26%)
HSVhsv(307, 83%, 45%)
CMYKcmyk(0%, 83.5%, 9.6%, 54.9%)
CIE-LABlab(27.05, 48.92, -25.67)
CIE-LCHlch(27.05, 55.24, 332.32°)
OKLaboklab(39.22% 0.1418 -0.0705)
OKLCHoklch(39.22% 0.158 333.6)
XYZxyz(9.8019, 5.1109, 13.5643)
Luminance0.0511 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731368 #13731E
analogous
#4E1373 #731368 #731338
triadic
#731368 #687313 #136873
tetradic
#731368 #734E13 #13731E #133873
square
#731368 #734E13 #13731E #133873
split-complementary
#731368 #387313 #13734E
monochromatic
#1A0418 #3E0A39 #731368 #A81C98 #DB25C6

Accessibility & contrast

On white

10.39
#731368 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.02
#731368 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731368
10.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731368#FFFFFF#000000##FFFFFF
##7313681.0010.392.0210.39
#FFFFFF10.391.0021.001.00
#0000002.0221.001.0021.00
##FFFFFF10.391.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0F376A
Deuteranopia (green-blind)
#364566
Tritanopia (blue-blind)
#791E3D
Achromatopsia (no color)
#404040

Design tokens & code

CSS
--color: #731368;
/* rgb */ color: rgb(115, 19, 104);
/* oklch */ color: oklch(39.2% 0.158 333.6);
Tailwind
colors: {
  custom: {
    50: '#9f5e93',
    500: '#731368',
    950: '#000000',
  },
}
SCSS
$custom: #731368;
$custom-light: #9f5e93;
$custom-dark: #000000;
JSON
{
  "hex": "#731368",
  "rgb": {
    "r": 115,
    "g": 19,
    "b": 104
  },
  "hsl": {
    "h": 306.875,
    "s": 71.642,
    "l": 26.275
  },
  "oklch": {
    "l": 0.3922,
    "c": 0.15832,
    "h": 333.6
  },
  "luminance": 0.0511
}

Semantic roles & 50–950 ramp

primary
#731368
secondary
#38AA45
accent
#EE4E39
background
#FAF5F9
surface
#F4EAF1
border
#CEC6CB
text
#0F050D
muted
#7F797E

Preview Lab

Preview with #731368

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731368 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva