#731368#731368

#731368 is a dark, vivid purple. Relative luminance 0.051; OKLCH L 39.2% C 0.158 H 333.6°. Best body text is #FFFFFF at 10.39:1 contrast (WCAG AA passes).

Color values

HEX	#731368
RGB	rgb(115, 19, 104)
HSL	hsl(307, 72%, 26%)
HSV	hsv(307, 83%, 45%)
CMYK	cmyk(0%, 83.5%, 9.6%, 54.9%)
CIE-LAB	lab(27.05, 48.92, -25.67)
CIE-LCH	lch(27.05, 55.24, 332.32°)
OKLab	oklab(39.22% 0.1418 -0.0705)
OKLCH	oklch(39.22% 0.158 333.6)
XYZ	xyz(9.8019, 5.1109, 13.5643)
Luminance	0.0511 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731368 #13731E

analogous

#4E1373 #731368 #731338

triadic

#731368 #687313 #136873

tetradic

#731368 #734E13 #13731E #133873

square

#731368 #734E13 #13731E #133873

split-complementary

#731368 #387313 #13734E

monochromatic

#1A0418 #3E0A39 #731368 #A81C98 #DB25C6

Accessibility & contrast

On white

10.39

#731368 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.02

#731368 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731368

10.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731368	#FFFFFF	#000000	##FFFFFF
##731368	1.00	10.39	2.02	10.39
#FFFFFF	10.39	1.00	21.00	1.00
#000000	2.02	21.00	1.00	21.00
##FFFFFF	10.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0F376A

Deuteranopia (green-blind)

#364566

Tritanopia (blue-blind)

#791E3D

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #731368;
/* rgb */ color: rgb(115, 19, 104);
/* oklch */ color: oklch(39.2% 0.158 333.6);

Tailwind

colors: {
  custom: {
    50: '#9f5e93',
    500: '#731368',
    950: '#000000',
  },
}

SCSS

$custom: #731368;
$custom-light: #9f5e93;
$custom-dark: #000000;

JSON

{
  "hex": "#731368",
  "rgb": {
    "r": 115,
    "g": 19,
    "b": 104
  },
  "hsl": {
    "h": 306.875,
    "s": 71.642,
    "l": 26.275
  },
  "oklch": {
    "l": 0.3922,
    "c": 0.15832,
    "h": 333.6
  },
  "luminance": 0.0511
}

Semantic roles & 50–950 ramp

primary

#731368

secondary

#38AA45

accent

#EE4E39

background

#FAF5F9

surface

#F4EAF1

border

#CEC6CB

text

#0F050D

muted

#7F797E

Preview Lab

Preview with #731368

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →