#731367#731367

#731367 is a dark, vivid purple. Relative luminance 0.051; OKLCH L 39.2% C 0.158 H 334.1°. Best body text is #FFFFFF at 10.41:1 contrast (WCAG AA passes).

Color values

HEX#731367
RGBrgb(115, 19, 103)
HSLhsl(308, 72%, 26%)
HSVhsv(308, 83%, 45%)
CMYKcmyk(0%, 83.5%, 10.4%, 54.9%)
CIE-LABlab(26.99, 48.76, -25.11)
CIE-LCHlch(26.99, 54.85, 332.76°)
OKLaboklab(39.16% 0.1417 -0.0689)
OKLCHoklch(39.16% 0.158 334.1)
XYZxyz(9.7514, 5.0907, 13.2984)
Luminance0.0509 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731367 #13731F
analogous
#4F1373 #731367 #731337
triadic
#731367 #677313 #136773
tetradic
#731367 #734F13 #13731F #133773
square
#731367 #734F13 #13731F #133773
split-complementary
#731367 #377313 #13734F
monochromatic
#1A0418 #3E0A38 #731367 #A81C96 #DB25C4

Accessibility & contrast

On white

10.41
#731367 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.02
#731367 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731367
10.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731367#FFFFFF#000000##FFFFFF
##7313671.0010.412.0210.41
#FFFFFF10.411.0021.001.00
#0000002.0221.001.0021.00
##FFFFFF10.411.0021.001.00

Color blindness preview

Protanopia (red-blind)
#103769
Deuteranopia (green-blind)
#374565
Tritanopia (blue-blind)
#791E3D
Achromatopsia (no color)
#404040

Design tokens & code

CSS
--color: #731367;
/* rgb */ color: rgb(115, 19, 103);
/* oklch */ color: oklch(39.2% 0.158 334.1);
Tailwind
colors: {
  custom: {
    50: '#9f5e92',
    500: '#731367',
    950: '#000000',
  },
}
SCSS
$custom: #731367;
$custom-light: #9f5e92;
$custom-dark: #000000;
JSON
{
  "hex": "#731367",
  "rgb": {
    "r": 115,
    "g": 19,
    "b": 103
  },
  "hsl": {
    "h": 307.5,
    "s": 71.642,
    "l": 26.275
  },
  "oklch": {
    "l": 0.39161,
    "c": 0.15758,
    "h": 334.1
  },
  "luminance": 0.0509
}

Semantic roles & 50–950 ramp

primary
#731367
secondary
#38AA46
accent
#EE5039
background
#FAF5F9
surface
#F4EAF1
border
#CEC6CB
text
#0F050D
muted
#7F797E

Preview Lab

Preview with #731367

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731367 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva