#731366#731366

#731366 is a dark, vivid purple. Relative luminance 0.051; OKLCH L 39.1% C 0.157 H 334.6°. Best body text is #FFFFFF at 10.43:1 contrast (WCAG AA passes).

Color values

HEX#731366
RGBrgb(115, 19, 102)
HSLhsl(308, 72%, 26%)
HSVhsv(308, 83%, 45%)
CMYKcmyk(0%, 83.5%, 11.3%, 54.9%)
CIE-LABlab(26.94, 48.60, -24.55)
CIE-LCHlch(26.94, 54.45, 333.21°)
OKLaboklab(39.1% 0.1417 -0.0672)
OKLCHoklch(39.1% 0.157 334.6)
XYZxyz(9.7015, 5.0708, 13.0356)
Luminance0.0507 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731366 #137320
analogous
#501373 #731366 #731336
triadic
#731366 #667313 #136673
tetradic
#731366 #735013 #137320 #133673
square
#731366 #735013 #137320 #133673
split-complementary
#731366 #367313 #137350
monochromatic
#1A0417 #3E0A37 #731366 #A81C95 #DB25C2

Accessibility & contrast

On white

10.43
#731366 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.01
#731366 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731366
10.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731366#FFFFFF#000000##FFFFFF
##7313661.0010.432.0110.43
#FFFFFF10.431.0021.001.00
#0000002.0121.001.0021.00
##FFFFFF10.431.0021.001.00

Color blindness preview

Protanopia (red-blind)
#113768
Deuteranopia (green-blind)
#374564
Tritanopia (blue-blind)
#791D3C
Achromatopsia (no color)
#404040

Design tokens & code

CSS
--color: #731366;
/* rgb */ color: rgb(115, 19, 102);
/* oklch */ color: oklch(39.1% 0.157 334.6);
Tailwind
colors: {
  custom: {
    50: '#9f5e92',
    500: '#731366',
    950: '#000000',
  },
}
SCSS
$custom: #731366;
$custom-light: #9f5e92;
$custom-dark: #000000;
JSON
{
  "hex": "#731366",
  "rgb": {
    "r": 115,
    "g": 19,
    "b": 102
  },
  "hsl": {
    "h": 308.125,
    "s": 71.642,
    "l": 26.275
  },
  "oklch": {
    "l": 0.39103,
    "c": 0.15684,
    "h": 334.6
  },
  "luminance": 0.0507
}

Semantic roles & 50–950 ramp

primary
#731366
secondary
#38AA48
accent
#EE5239
background
#FAF5F9
surface
#F4EAF1
border
#CEC6CB
text
#0F050D
muted
#7F797E

Preview Lab

Preview with #731366

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731366 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva