#731327#731327

#731327 is a dark, vivid red. Relative luminance 0.043; OKLCH L 36.5% C 0.129 H 15.5°. Best body text is #FFFFFF at 11.34:1 contrast (WCAG AA passes).

Color values

HEX	#731327
RGB	rgb(115, 19, 39)
HSL	hsl(348, 72%, 26%)
HSV	hsv(348, 83%, 45%)
CMYK	cmyk(0%, 83.5%, 66.1%, 54.9%)
CIE-LAB	lab(24.51, 41.47, 14.26)
CIE-LCH	lch(24.51, 43.85, 18.97°)
OKLab	oklab(36.55% 0.1241 0.0345)
OKLCH	oklch(36.55% 0.129 15.5)
XYZ	xyz(7.6701, 4.2582, 2.3371)
Luminance	0.0426 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731327 #13735F

analogous

#731357 #731327 #732F13

triadic

#731327 #277313 #132773

tetradic

#731327 #577313 #13735F #2F1373

square

#731327 #577313 #13735F #2F1373

split-complementary

#731327 #13732F #135773

monochromatic

#1A0409 #3E0A15 #731327 #A81C39 #DB254B

Accessibility & contrast

On white

11.34

#731327 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.85

#731327 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731327

11.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731327	#FFFFFF	#000000	##FFFFFF
##731327	1.00	11.34	1.85	11.34
#FFFFFF	11.34	1.00	21.00	1.00
#000000	1.85	21.00	1.00	21.00
##FFFFFF	11.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2F2D27

Deuteranopia (green-blind)

#484124

Tritanopia (blue-blind)

#7F001C

Achromatopsia (no color)

#3A3A3A

Design tokens & code

CSS

--color: #731327;
/* rgb */ color: rgb(115, 19, 39);
/* oklch */ color: oklch(36.5% 0.129 15.5);

Tailwind

colors: {
  custom: {
    50: '#a25c60',
    500: '#731327',
    950: '#000000',
  },
}

SCSS

$custom: #731327;
$custom-light: #a25c60;
$custom-dark: #000000;

JSON

{
  "hex": "#731327",
  "rgb": {
    "r": 115,
    "g": 19,
    "b": 39
  },
  "hsl": {
    "h": 347.5,
    "s": 71.642,
    "l": 26.275
  },
  "oklch": {
    "l": 0.36548,
    "c": 0.12881,
    "h": 15.5
  },
  "luminance": 0.04257
}

Semantic roles & 50–950 ramp

primary

#731327

secondary

#38AA92

accent

#EEC939

background

#FAF5F5

surface

#F4E9E9

border

#CEC5C5

text

#100405

muted

#7F7979

Preview Lab

Preview with #731327

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →