#731323#731323

#731323 is a dark, vivid red. Relative luminance 0.042; OKLCH L 36.5% C 0.129 H 18.1°. Best body text is #FFFFFF at 11.37:1 contrast (WCAG AA passes).

Color values

HEX	#731323
RGB	rgb(115, 19, 35)
HSL	hsl(350, 72%, 26%)
HSV	hsv(350, 83%, 45%)
CMYK	cmyk(0%, 83.5%, 69.6%, 54.9%)
CIE-LAB	lab(24.43, 41.22, 16.88)
CIE-LCH	lch(24.43, 44.54, 22.27°)
OKLab	oklab(36.46% 0.1224 0.04)
OKLCH	oklch(36.46% 0.129 18.1)
XYZ	xyz(7.6073, 4.2331, 2.0063)
Luminance	0.0423 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731323 #137363

analogous

#731353 #731323 #733313

triadic

#731323 #237313 #132373

tetradic

#731323 #537313 #137363 #331373

square

#731323 #537313 #137363 #331373

split-complementary

#731323 #137333 #135373

monochromatic

#1A0408 #3E0A13 #731323 #A81C33 #DB2544

Accessibility & contrast

On white

11.37

#731323 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.85

#731323 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731323

11.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731323	#FFFFFF	#000000	##FFFFFF
##731323	1.00	11.37	1.85	11.37
#FFFFFF	11.37	1.00	21.00	1.00
#000000	1.85	21.00	1.00	21.00
##FFFFFF	11.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#302D23

Deuteranopia (green-blind)

#484120

Tritanopia (blue-blind)

#7F001A

Achromatopsia (no color)

#3A3A3A

Design tokens & code

CSS

--color: #731323;
/* rgb */ color: rgb(115, 19, 35);
/* oklch */ color: oklch(36.5% 0.129 18.1);

Tailwind

colors: {
  custom: {
    50: '#a25c5d',
    500: '#731323',
    950: '#000000',
  },
}

SCSS

$custom: #731323;
$custom-light: #a25c5d;
$custom-dark: #000000;

JSON

{
  "hex": "#731323",
  "rgb": {
    "r": 115,
    "g": 19,
    "b": 35
  },
  "hsl": {
    "h": 350,
    "s": 71.642,
    "l": 26.275
  },
  "oklch": {
    "l": 0.36463,
    "c": 0.12876,
    "h": 18.1
  },
  "luminance": 0.04232
}

Semantic roles & 50–950 ramp

primary

#731323

secondary

#38AA97

accent

#EED039

background

#FAF5F5

surface

#F4E9E9

border

#CEC5C5

text

#100404

muted

#7F7979

Preview Lab

Preview with #731323

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →