#731275#731275

#731275 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 40.0% C 0.169 H 327.2°. Best body text is #FFFFFF at 10.13:1 contrast (WCAG AA passes).

Color values

HEX	#731275
RGB	rgb(115, 18, 117)
HSL	hsl(299, 73%, 26%)
HSV	hsv(299, 85%, 46%)
CMYK	cmyk(1.7%, 84.6%, 0%, 54.1%)
CIE-LAB	lab(27.74, 51.34, -32.92)
CIE-LCH	lch(27.74, 60.99, 327.33°)
OKLab	oklab(39.97% 0.1423 -0.0915)
OKLCH	oklch(39.97% 0.169 327.2)
XYZ	xyz(10.4973, 5.3626, 17.3084)
Luminance	0.0536 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731275 #147512

analogous

#421275 #731275 #751246

triadic

#731275 #757312 #127573

tetradic

#731275 #754212 #147512 #124675

square

#731275 #754212 #147512 #124675

split-complementary

#731275 #467512 #127542

monochromatic

#1A041B #3F0A40 #731275 #A71AAA #DA24DD

Accessibility & contrast

On white

10.13

#731275 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.07

#731275 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731275

10.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731275	#FFFFFF	#000000	##FFFFFF
##731275	1.00	10.13	2.07	10.13
#FFFFFF	10.13	1.00	21.00	1.00
#000000	2.07	21.00	1.00	21.00
##FFFFFF	10.13	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A78

Deuteranopia (green-blind)

#2E4673

Tritanopia (blue-blind)

#772545

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731275;
/* rgb */ color: rgb(115, 18, 117);
/* oklch */ color: oklch(40.0% 0.169 327.2);

Tailwind

colors: {
  custom: {
    50: '#9f5f9d',
    500: '#731275',
    950: '#000000',
  },
}

SCSS

$custom: #731275;
$custom-light: #9f5f9d;
$custom-dark: #000000;

JSON

{
  "hex": "#731275",
  "rgb": {
    "r": 115,
    "g": 18,
    "b": 117
  },
  "hsl": {
    "h": 298.788,
    "s": 73.333,
    "l": 26.471
  },
  "oklch": {
    "l": 0.39968,
    "c": 0.16919,
    "h": 327.2
  },
  "luminance": 0.05362
}

Semantic roles & 50–950 ramp

primary

#731275

secondary

#3AAC37

accent

#F0383C

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #731275

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →