#731274#731274

#731274 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.9% C 0.168 H 327.7°. Best body text is #FFFFFF at 10.16:1 contrast (WCAG AA passes).

Color values

HEX	#731274
RGB	rgb(115, 18, 116)
HSL	hsl(299, 73%, 26%)
HSV	hsv(299, 84%, 45%)
CMYK	cmyk(0.9%, 84.5%, 0%, 54.5%)
CIE-LAB	lab(27.68, 51.17, -32.38)
CIE-LCH	lch(27.68, 60.56, 327.67°)
OKLab	oklab(39.9% 0.1424 -0.09)
OKLCH	oklch(39.9% 0.168 327.7)
XYZ	xyz(10.4388, 5.3392, 17.0004)
Luminance	0.0534 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731274 #137412

analogous

#421274 #731274 #741244

triadic

#731274 #747312 #127473

tetradic

#731274 #744212 #137412 #124474

square

#731274 #744212 #137412 #124474

split-complementary

#731274 #447412 #127442

monochromatic

#1A041A #3E0A3F #731274 #A81AA9 #DB23DD

Accessibility & contrast

On white

10.16

#731274 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.07

#731274 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731274

10.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731274	#FFFFFF	#000000	##FFFFFF
##731274	1.00	10.16	2.07	10.16
#FFFFFF	10.16	1.00	21.00	1.00
#000000	2.07	21.00	1.00	21.00
##FFFFFF	10.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A76

Deuteranopia (green-blind)

#2F4572

Tritanopia (blue-blind)

#772444

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731274;
/* rgb */ color: rgb(115, 18, 116);
/* oklch */ color: oklch(39.9% 0.168 327.7);

Tailwind

colors: {
  custom: {
    50: '#9f5f9c',
    500: '#731274',
    950: '#000000',
  },
}

SCSS

$custom: #731274;
$custom-light: #9f5f9c;
$custom-dark: #000000;

JSON

{
  "hex": "#731274",
  "rgb": {
    "r": 115,
    "g": 18,
    "b": 116
  },
  "hsl": {
    "h": 299.388,
    "s": 73.134,
    "l": 26.275
  },
  "oklch": {
    "l": 0.39903,
    "c": 0.16839,
    "h": 327.7
  },
  "luminance": 0.05338
}

Semantic roles & 50–950 ramp

primary

#731274

secondary

#38AB37

accent

#F0383A

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #731274

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →