#731273#731273

#731273 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.8% C 0.168 H 328.2°. Best body text is #FFFFFF at 10.18:1 contrast (WCAG AA passes).

Color values

HEX	#731273
RGB	rgb(115, 18, 115)
HSL	hsl(300, 73%, 26%)
HSV	hsv(300, 84%, 45%)
CMYK	cmyk(0%, 84.3%, 0%, 54.9%)
CIE-LAB	lab(27.62, 51.00, -31.85)
CIE-LCH	lch(27.62, 60.13, 328.02°)
OKLab	oklab(39.84% 0.1424 -0.0884)
OKLCH	oklch(39.84% 0.168 328.2)
XYZ	xyz(10.3809, 5.3160, 16.6957)
Luminance	0.0532 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731273 #127312

analogous

#421273 #731273 #731242

triadic

#731273 #737312 #127373

tetradic

#731273 #734212 #127312 #124273

square

#731273 #734212 #127312 #124273

split-complementary

#731273 #427312 #127342

monochromatic

#1A041A #3E0A3E #731273 #A81AA8 #DD23DD

Accessibility & contrast

On white

10.18

#731273 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.06

#731273 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731273

10.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731273	#FFFFFF	#000000	##FFFFFF
##731273	1.00	10.18	2.06	10.18
#FFFFFF	10.18	1.00	21.00	1.00
#000000	2.06	21.00	1.00	21.00
##FFFFFF	10.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003975

Deuteranopia (green-blind)

#304571

Tritanopia (blue-blind)

#772444

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731273;
/* rgb */ color: rgb(115, 18, 115);
/* oklch */ color: oklch(39.8% 0.168 328.2);

Tailwind

colors: {
  custom: {
    50: '#9f5f9c',
    500: '#731273',
    950: '#000000',
  },
}

SCSS

$custom: #731273;
$custom-light: #9f5f9c;
$custom-dark: #000000;

JSON

{
  "hex": "#731273",
  "rgb": {
    "r": 115,
    "g": 18,
    "b": 115
  },
  "hsl": {
    "h": 300,
    "s": 72.932,
    "l": 26.078
  },
  "oklch": {
    "l": 0.39838,
    "c": 0.16762,
    "h": 328.2
  },
  "luminance": 0.05315
}

Semantic roles & 50–950 ramp

primary

#731273

secondary

#37AA37

accent

#F03838

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #731273

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →