#731272#731272

#731272 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.8% C 0.167 H 328.6°. Best body text is #FFFFFF at 10.20:1 contrast (WCAG AA passes).

Color values

HEX	#731272
RGB	rgb(115, 18, 114)
HSL	hsl(301, 73%, 26%)
HSV	hsv(301, 84%, 45%)
CMYK	cmyk(0%, 84.3%, 0.9%, 54.9%)
CIE-LAB	lab(27.55, 50.83, -31.31)
CIE-LCH	lch(27.55, 59.70, 328.37°)
OKLab	oklab(39.77% 0.1425 -0.0868)
OKLCH	oklch(39.77% 0.167 328.6)
XYZ	xyz(10.3237, 5.2932, 16.3943)
Luminance	0.0529 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731272 #127313

analogous

#431273 #731272 #731241

triadic

#731272 #727312 #127273

tetradic

#731272 #734312 #127313 #124173

square

#731272 #734312 #127313 #124173

split-complementary

#731272 #417312 #127343

monochromatic

#1A041A #3E0A3E #731272 #A81AA6 #DD23DB

Accessibility & contrast

On white

10.20

#731272 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.06

#731272 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731272

10.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731272	#FFFFFF	#000000	##FFFFFF
##731272	1.00	10.20	2.06	10.20
#FFFFFF	10.20	1.00	21.00	1.00
#000000	2.06	21.00	1.00	21.00
##FFFFFF	10.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003974

Deuteranopia (green-blind)

#304570

Tritanopia (blue-blind)

#772343

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731272;
/* rgb */ color: rgb(115, 18, 114);
/* oklch */ color: oklch(39.8% 0.167 328.6);

Tailwind

colors: {
  custom: {
    50: '#9f5f9b',
    500: '#731272',
    950: '#000000',
  },
}

SCSS

$custom: #731272;
$custom-light: #9f5f9b;
$custom-dark: #000000;

JSON

{
  "hex": "#731272",
  "rgb": {
    "r": 115,
    "g": 18,
    "b": 114
  },
  "hsl": {
    "h": 300.619,
    "s": 72.932,
    "l": 26.078
  },
  "oklch": {
    "l": 0.39773,
    "c": 0.16683,
    "h": 328.6
  },
  "luminance": 0.05292
}

Semantic roles & 50–950 ramp

primary

#731272

secondary

#37AA38

accent

#F03A38

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #731272

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →