#731264#731264

#731264 is a dark, vivid purple. Relative luminance 0.050; OKLCH L 38.9% C 0.156 H 335.7°. Best body text is #FFFFFF at 10.50:1 contrast (WCAG AA passes).

Color values

HEX	#731264
RGB	rgb(115, 18, 100)
HSL	hsl(309, 73%, 26%)
HSV	hsv(309, 84%, 45%)
CMYK	cmyk(0%, 84.3%, 13%, 54.9%)
CIE-LAB	lab(26.73, 48.56, -23.57)
CIE-LCH	lch(26.73, 53.98, 334.11°)
OKLab	oklab(38.92% 0.1424 -0.0644)
OKLCH	oklch(38.92% 0.156 335.7)
XYZ	xyz(9.5869, 4.9985, 12.5140)
Luminance	0.0500 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731264 #127321

analogous

#511273 #731264 #731233

triadic

#731264 #647312 #126473

tetradic

#731264 #735112 #127321 #123373

square

#731264 #735112 #127321 #123373

split-complementary

#731264 #337312 #127351

monochromatic

#1A0417 #3E0A36 #731264 #A81A92 #DD23C0

Accessibility & contrast

On white

10.50

#731264 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.00

#731264 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731264

10.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731264	#FFFFFF	#000000	##FFFFFF
##731264	1.00	10.50	2.00	10.50
#FFFFFF	10.50	1.00	21.00	1.00
#000000	2.00	21.00	1.00	21.00
##FFFFFF	10.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#133666

Deuteranopia (green-blind)

#384462

Tritanopia (blue-blind)

#791B3B

Achromatopsia (no color)

#3F3F3F

Design tokens & code

CSS

--color: #731264;
/* rgb */ color: rgb(115, 18, 100);
/* oklch */ color: oklch(38.9% 0.156 335.7);

Tailwind

colors: {
  custom: {
    50: '#9f5e90',
    500: '#731264',
    950: '#000000',
  },
}

SCSS

$custom: #731264;
$custom-light: #9f5e90;
$custom-dark: #000000;

JSON

{
  "hex": "#731264",
  "rgb": {
    "r": 115,
    "g": 18,
    "b": 100
  },
  "hsl": {
    "h": 309.278,
    "s": 72.932,
    "l": 26.078
  },
  "oklch": {
    "l": 0.3892,
    "c": 0.15629,
    "h": 335.7
  },
  "luminance": 0.04998
}

Semantic roles & 50–950 ramp

primary

#731264

secondary

#37AA49

accent

#F05538

background

#FAF5F8

surface

#F4EAF0

border

#CEC6CB

text

#0F050C

muted

#7F797D

Preview Lab

Preview with #731264

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →