#731231#731231
#731231 is a dark, vivid pink. Relative luminance 0.043; OKLCH L 36.7% C 0.131 H 8.5°. Best body text is #FFFFFF at 11.29:1 contrast (WCAG AA passes).
Color values
| HEX | #731231 |
|---|---|
| RGB | rgb(115, 18, 49) |
| HSL | hsl(341, 73%, 26%) |
| HSV | hsv(341, 84%, 45%) |
| CMYK | cmyk(0%, 84.3%, 57.4%, 54.9%) |
| CIE-LAB | lab(24.64, 42.49, 7.57) |
| CIE-LCH | lch(24.64, 43.16, 10.10°) |
| OKLab | oklab(36.72% 0.1293 0.0193) |
| OKLCH | oklch(36.72% 0.131 8.5) |
| XYZ | xyz(7.8417, 4.3003, 3.3223) |
| Luminance | 0.0430 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Bordeaux
#7B002C
ΔE00 2.66
Maroon (survey)
#650021
ΔE00 4.24
Burgundy (survey)
#610023
ΔE00 4.31
Merlot
#730039
ΔE00 4.42
Wine (survey)
#80013F
ΔE00 4.76
Red Wine
#8C0034
ΔE00 4.98
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731231 #127354
analogous
#731261 #731231 #732312
triadic
#731231 #317312 #123173
tetradic
#731231 #617312 #127354 #231273
square
#731231 #617312 #127354 #231273
split-complementary
#731231 #127323 #126173
monochromatic
#1A040B #3E0A1A #731231 #A81A48 #DD235E
Accessibility & contrast
On white
11.29
#731231 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.86
#731231 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731231
11.29:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731231 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731231 | 1.00 | 11.29 | 1.86 | 11.29 |
| #FFFFFF | 11.29 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.86 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.29 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2D2E32
Deuteranopia (green-blind)
#46412F
Tritanopia (blue-blind)
#7E0020
Achromatopsia (no color)
#3A3A3A
Design tokens & code
CSS
--color: #731231; /* rgb */ color: rgb(115, 18, 49); /* oklch */ color: oklch(36.7% 0.131 8.5);
Tailwind
colors: {
custom: {
50: '#a15c68',
500: '#731231',
950: '#000000',
},
}SCSS
$custom: #731231; $custom-light: #a15c68; $custom-dark: #000000;
JSON
{
"hex": "#731231",
"rgb": {
"r": 115,
"g": 18,
"b": 49
},
"hsl": {
"h": 340.825,
"s": 72.932,
"l": 26.078
},
"oklch": {
"l": 0.36723,
"c": 0.13075,
"h": 8.5
},
"luminance": 0.04299
}Semantic roles & 50–950 ramp
primary
#731231
secondary
#37AA85
accent
#F0B538
background
#FAF5F6
surface
#F4E9EB
border
#CEC5C6
text
#100406
muted
#7F797A