#731174#731174

#731174 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.8% C 0.169 H 327.7°. Best body text is #FFFFFF at 10.19:1 contrast (WCAG AA passes).

Color values

HEX	#731174
RGB	rgb(115, 17, 116)
HSL	hsl(299, 74%, 26%)
HSV	hsv(299, 85%, 45%)
CMYK	cmyk(0.9%, 85.3%, 0%, 54.5%)
CIE-LAB	lab(27.59, 51.42, -32.52)
CIE-LCH	lch(27.59, 60.84, 327.69°)
OKLab	oklab(39.84% 0.1431 -0.0904)
OKLCH	oklch(39.84% 0.169 327.7)
XYZ	xyz(10.4229, 5.3075, 16.9951)
Luminance	0.0531 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731174 #127411

analogous

#411174 #731174 #741143

triadic

#731174 #747311 #117473

tetradic

#731174 #744111 #127411 #114374

square

#731174 #744111 #127411 #114374

split-complementary

#731174 #437411 #117441

monochromatic

#1A041B #3E093F #731174 #A819A9 #DD21DE

Accessibility & contrast

On white

10.19

#731174 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.06

#731174 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731174

10.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731174	#FFFFFF	#000000	##FFFFFF
##731174	1.00	10.19	2.06	10.19
#FFFFFF	10.19	1.00	21.00	1.00
#000000	2.06	21.00	1.00	21.00
##FFFFFF	10.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003976

Deuteranopia (green-blind)

#2F4572

Tritanopia (blue-blind)

#772444

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731174;
/* rgb */ color: rgb(115, 17, 116);
/* oklch */ color: oklch(39.8% 0.169 327.7);

Tailwind

colors: {
  custom: {
    50: '#9f5e9c',
    500: '#731174',
    950: '#000000',
  },
}

SCSS

$custom: #731174;
$custom-light: #9f5e9c;
$custom-dark: #000000;

JSON

{
  "hex": "#731174",
  "rgb": {
    "r": 115,
    "g": 17,
    "b": 116
  },
  "hsl": {
    "h": 299.394,
    "s": 74.436,
    "l": 26.078
  },
  "oklch": {
    "l": 0.39841,
    "c": 0.16921,
    "h": 327.7
  },
  "luminance": 0.05307
}

Semantic roles & 50–950 ramp

primary

#731174

secondary

#37AB36

accent

#F13739

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #731174

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →