#731173#731173

#731173 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.8% C 0.168 H 328.2°. Best body text is #FFFFFF at 10.21:1 contrast (WCAG AA passes).

Color values

HEX	#731173
RGB	rgb(115, 17, 115)
HSL	hsl(300, 74%, 26%)
HSV	hsv(300, 85%, 45%)
CMYK	cmyk(0%, 85.2%, 0%, 54.9%)
CIE-LAB	lab(27.53, 51.25, -31.99)
CIE-LCH	lch(27.53, 60.41, 328.03°)
OKLab	oklab(39.78% 0.1431 -0.0888)
OKLCH	oklch(39.78% 0.168 328.2)
XYZ	xyz(10.3651, 5.2843, 16.6904)
Luminance	0.0528 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731173 #117311

analogous

#421173 #731173 #731142

triadic

#731173 #737311 #117373

tetradic

#731173 #734211 #117311 #114273

square

#731173 #734211 #117311 #114273

split-complementary

#731173 #427311 #117342

monochromatic

#1B041B #3E093E #731173 #A819A8 #DE21DE

Accessibility & contrast

On white

10.21

#731173 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.06

#731173 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731173

10.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731173	#FFFFFF	#000000	##FFFFFF
##731173	1.00	10.21	2.06	10.21
#FFFFFF	10.21	1.00	21.00	1.00
#000000	2.06	21.00	1.00	21.00
##FFFFFF	10.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003975

Deuteranopia (green-blind)

#2F4571

Tritanopia (blue-blind)

#772343

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731173;
/* rgb */ color: rgb(115, 17, 115);
/* oklch */ color: oklch(39.8% 0.168 328.2);

Tailwind

colors: {
  custom: {
    50: '#9f5e9c',
    500: '#731173',
    950: '#000000',
  },
}

SCSS

$custom: #731173;
$custom-light: #9f5e9c;
$custom-dark: #000000;

JSON

{
  "hex": "#731173",
  "rgb": {
    "r": 115,
    "g": 17,
    "b": 115
  },
  "hsl": {
    "h": 300,
    "s": 74.242,
    "l": 25.882
  },
  "oklch": {
    "l": 0.39776,
    "c": 0.16843,
    "h": 328.2
  },
  "luminance": 0.05284
}

Semantic roles & 50–950 ramp

primary

#731173

secondary

#36AA36

accent

#F13737

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #731173

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →