#731172#731172

#731172 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.7% C 0.168 H 328.7°. Best body text is #FFFFFF at 10.23:1 contrast (WCAG AA passes).

Color values

HEX	#731172
RGB	rgb(115, 17, 114)
HSL	hsl(301, 74%, 26%)
HSV	hsv(301, 85%, 45%)
CMYK	cmyk(0%, 85.2%, 0.9%, 54.9%)
CIE-LAB	lab(27.47, 51.08, -31.45)
CIE-LCH	lch(27.47, 59.99, 328.38°)
OKLab	oklab(39.71% 0.1432 -0.0872)
OKLCH	oklch(39.71% 0.168 328.7)
XYZ	xyz(10.3078, 5.2614, 16.3890)
Luminance	0.0526 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731172 #117312

analogous

#431173 #731172 #731141

triadic

#731172 #727311 #117273

tetradic

#731172 #734311 #117312 #114173

square

#731172 #734311 #117312 #114173

split-complementary

#731172 #417311 #117343

monochromatic

#1B041A #3E093D #731172 #A819A7 #DE21DC

Accessibility & contrast

On white

10.23

#731172 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.05

#731172 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731172

10.23:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731172	#FFFFFF	#000000	##FFFFFF
##731172	1.00	10.23	2.05	10.23
#FFFFFF	10.23	1.00	21.00	1.00
#000000	2.05	21.00	1.00	21.00
##FFFFFF	10.23	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003974

Deuteranopia (green-blind)

#304570

Tritanopia (blue-blind)

#772343

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731172;
/* rgb */ color: rgb(115, 17, 114);
/* oklch */ color: oklch(39.7% 0.168 328.7);

Tailwind

colors: {
  custom: {
    50: '#9f5e9b',
    500: '#731172',
    950: '#000000',
  },
}

SCSS

$custom: #731172;
$custom-light: #9f5e9b;
$custom-dark: #000000;

JSON

{
  "hex": "#731172",
  "rgb": {
    "r": 115,
    "g": 17,
    "b": 114
  },
  "hsl": {
    "h": 300.612,
    "s": 74.242,
    "l": 25.882
  },
  "oklch": {
    "l": 0.39711,
    "c": 0.16765,
    "h": 328.7
  },
  "luminance": 0.05261
}

Semantic roles & 50–950 ramp

primary

#731172

secondary

#36AA37

accent

#F13937

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #731172

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →