#731074#731074

#731074 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.8% C 0.170 H 327.7°. Best body text is #FFFFFF at 10.22:1 contrast (WCAG AA passes).

Color values

HEX	#731074
RGB	rgb(115, 16, 116)
HSL	hsl(299, 76%, 26%)
HSV	hsv(299, 86%, 45%)
CMYK	cmyk(0.9%, 86.2%, 0%, 54.5%)
CIE-LAB	lab(27.51, 51.66, -32.66)
CIE-LCH	lch(27.51, 61.12, 327.70°)
OKLab	oklab(39.78% 0.1438 -0.0907)
OKLCH	oklch(39.78% 0.17 327.7)
XYZ	xyz(10.4078, 5.2772, 16.9900)
Luminance	0.0528 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731074 #117410

analogous

#411074 #731074 #741043

triadic

#731074 #747310 #107473

tetradic

#731074 #744110 #117410 #104374

square

#731074 #744110 #117410 #104374

split-complementary

#731074 #437410 #107441

monochromatic

#1B041B #3E093E #731074 #A817AA #DE1FE0

Accessibility & contrast

On white

10.22

#731074 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.06

#731074 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731074

10.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731074	#FFFFFF	#000000	##FFFFFF
##731074	1.00	10.22	2.06	10.22
#FFFFFF	10.22	1.00	21.00	1.00
#000000	2.06	21.00	1.00	21.00
##FFFFFF	10.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003976

Deuteranopia (green-blind)

#2E4572

Tritanopia (blue-blind)

#772344

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731074;
/* rgb */ color: rgb(115, 16, 116);
/* oklch */ color: oklch(39.8% 0.170 327.7);

Tailwind

colors: {
  custom: {
    50: '#9f5e9c',
    500: '#731074',
    950: '#000000',
  },
}

SCSS

$custom: #731074;
$custom-light: #9f5e9c;
$custom-dark: #000000;

JSON

{
  "hex": "#731074",
  "rgb": {
    "r": 115,
    "g": 16,
    "b": 116
  },
  "hsl": {
    "h": 299.4,
    "s": 75.758,
    "l": 25.882
  },
  "oklch": {
    "l": 0.39783,
    "c": 0.16999,
    "h": 327.7
  },
  "luminance": 0.05276
}

Semantic roles & 50–950 ramp

primary

#731074

secondary

#36AB35

accent

#F23537

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #731074

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →