#731073#731073

#731073 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.7% C 0.169 H 328.2°. Best body text is #FFFFFF at 10.24:1 contrast (WCAG AA passes).

Color values

HEX	#731073
RGB	rgb(115, 16, 115)
HSL	hsl(300, 76%, 26%)
HSV	hsv(300, 86%, 45%)
CMYK	cmyk(0%, 86.1%, 0%, 54.9%)
CIE-LAB	lab(27.45, 51.49, -32.12)
CIE-LCH	lch(27.45, 60.69, 328.05°)
OKLab	oklab(39.72% 0.1438 -0.0892)
OKLCH	oklch(39.72% 0.169 328.2)
XYZ	xyz(10.3499, 5.2540, 16.6853)
Luminance	0.0525 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731073 #107310

analogous

#411073 #731073 #731041

triadic

#731073 #737310 #107373

tetradic

#731073 #734110 #107310 #104173

square

#731073 #734110 #107310 #104173

split-complementary

#731073 #417310 #107341

monochromatic

#1B041B #3D093D #731073 #A917A9 #DE1FDE

Accessibility & contrast

On white

10.24

#731073 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.05

#731073 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731073

10.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731073	#FFFFFF	#000000	##FFFFFF
##731073	1.00	10.24	2.05	10.24
#FFFFFF	10.24	1.00	21.00	1.00
#000000	2.05	21.00	1.00	21.00
##FFFFFF	10.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003975

Deuteranopia (green-blind)

#2F4571

Tritanopia (blue-blind)

#772343

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731073;
/* rgb */ color: rgb(115, 16, 115);
/* oklch */ color: oklch(39.7% 0.169 328.2);

Tailwind

colors: {
  custom: {
    50: '#9f5e9c',
    500: '#731073',
    950: '#000000',
  },
}

SCSS

$custom: #731073;
$custom-light: #9f5e9c;
$custom-dark: #000000;

JSON

{
  "hex": "#731073",
  "rgb": {
    "r": 115,
    "g": 16,
    "b": 115
  },
  "hsl": {
    "h": 300,
    "s": 75.573,
    "l": 25.686
  },
  "oklch": {
    "l": 0.39717,
    "c": 0.16921,
    "h": 328.2
  },
  "luminance": 0.05253
}

Semantic roles & 50–950 ramp

primary

#731073

secondary

#34AA34

accent

#F23636

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #731073

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →