#731031#731031
#731031 is a dark, vivid pink. Relative luminance 0.042; OKLCH L 36.6% C 0.132 H 8.1°. Best body text is #FFFFFF at 11.37:1 contrast (WCAG AA passes).
Color values
| HEX | #731031 |
|---|---|
| RGB | rgb(115, 16, 49) |
| HSL | hsl(340, 76%, 26%) |
| HSV | hsv(340, 86%, 45%) |
| CMYK | cmyk(0%, 86.1%, 57.4%, 54.9%) |
| CIE-LAB | lab(24.44, 43.05, 7.30) |
| CIE-LCH | lch(24.44, 43.67, 9.62°) |
| OKLab | oklab(36.58% 0.1311 0.0186) |
| OKLCH | oklch(36.58% 0.132 8.1) |
| XYZ | xyz(7.8107, 4.2383, 3.3119) |
| Luminance | 0.0424 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Bordeaux
#7B002C
ΔE00 2.69
Merlot
#730039
ΔE00 4.16
Burgundy (survey)
#610023
ΔE00 4.23
Maroon (survey)
#650021
ΔE00 4.24
Wine (survey)
#80013F
ΔE00 4.56
Red Wine
#8C0034
ΔE00 5.03
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731031 #107352
analogous
#731062 #731031 #732010
triadic
#731031 #317310 #103173
tetradic
#731031 #627310 #107352 #201073
square
#731031 #627310 #107352 #201073
split-complementary
#731031 #107320 #106273
monochromatic
#1B040B #3D091A #731031 #A91748 #DE1F5F
Accessibility & contrast
On white
11.37
#731031 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.85
#731031 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731031
11.37:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731031 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731031 | 1.00 | 11.37 | 1.85 | 11.37 |
| #FFFFFF | 11.37 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.85 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.37 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2C2D32
Deuteranopia (green-blind)
#46412F
Tritanopia (blue-blind)
#7E001F
Achromatopsia (no color)
#3A3A3A
Design tokens & code
CSS
--color: #731031; /* rgb */ color: rgb(115, 16, 49); /* oklch */ color: oklch(36.6% 0.132 8.1);
Tailwind
colors: {
custom: {
50: '#a15b68',
500: '#731031',
950: '#000000',
},
}SCSS
$custom: #731031; $custom-light: #a15b68; $custom-dark: #000000;
JSON
{
"hex": "#731031",
"rgb": {
"r": 115,
"g": 16,
"b": 49
},
"hsl": {
"h": 340,
"s": 75.573,
"l": 25.686
},
"oklch": {
"l": 0.36579,
"c": 0.13244,
"h": 8.1
},
"luminance": 0.04237
}Semantic roles & 50–950 ramp
primary
#731031
secondary
#34AA83
accent
#F2B336
background
#FAF5F6
surface
#F4E9EB
border
#CEC5C6
text
#100406
muted
#7F797A