#731030#731030
#731030 is a dark, vivid pink. Relative luminance 0.042; OKLCH L 36.6% C 0.132 H 8.8°. Best body text is #FFFFFF at 11.38:1 contrast (WCAG AA passes).
Color values
| HEX | #731030 |
|---|---|
| RGB | rgb(115, 16, 48) |
| HSL | hsl(341, 76%, 26%) |
| HSV | hsv(341, 86%, 45%) |
| CMYK | cmyk(0%, 86.1%, 58.3%, 54.9%) |
| CIE-LAB | lab(24.42, 42.97, 7.95) |
| CIE-LCH | lch(24.42, 43.70, 10.48°) |
| OKLab | oklab(36.55% 0.1307 0.0202) |
| OKLCH | oklch(36.55% 0.132 8.8) |
| XYZ | xyz(7.7898, 4.2300, 3.2020) |
| Luminance | 0.0423 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Bordeaux
#7B002C
ΔE00 2.43
Maroon (survey)
#650021
ΔE00 4.02
Burgundy (survey)
#610023
ΔE00 4.15
Merlot
#730039
ΔE00 4.52
Wine (survey)
#80013F
ΔE00 4.87
Red Wine
#8C0034
ΔE00 4.92
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731030 #107353
analogous
#731061 #731030 #732110
triadic
#731030 #307310 #103073
tetradic
#731030 #617310 #107353 #211073
square
#731030 #617310 #107353 #211073
split-complementary
#731030 #107321 #106173
monochromatic
#1B040B #3D091A #731030 #A91746 #DE1F5D
Accessibility & contrast
On white
11.38
#731030 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.85
#731030 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731030
11.38:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731030 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731030 | 1.00 | 11.38 | 1.85 | 11.38 |
| #FFFFFF | 11.38 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.85 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.38 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2C2D31
Deuteranopia (green-blind)
#46412E
Tritanopia (blue-blind)
#7E001F
Achromatopsia (no color)
#3A3A3A
Design tokens & code
CSS
--color: #731030; /* rgb */ color: rgb(115, 16, 48); /* oklch */ color: oklch(36.6% 0.132 8.8);
Tailwind
colors: {
custom: {
50: '#a15b68',
500: '#731030',
950: '#000000',
},
}SCSS
$custom: #731030; $custom-light: #a15b68; $custom-dark: #000000;
JSON
{
"hex": "#731030",
"rgb": {
"r": 115,
"g": 16,
"b": 48
},
"hsl": {
"h": 340.606,
"s": 75.573,
"l": 25.686
},
"oklch": {
"l": 0.36551,
"c": 0.13225,
"h": 8.8
},
"luminance": 0.04229
}Semantic roles & 50–950 ramp
primary
#731030
secondary
#34AA84
accent
#F2B536
background
#FAF5F6
surface
#F4E9EB
border
#CEC5C6
text
#100406
muted
#7F797A