#731014#731014

#731014 is a dark, vivid red. Relative luminance 0.041; OKLCH L 36.0% C 0.132 H 25.5°. Best body text is #FFFFFF at 11.58:1 contrast (WCAG AA passes).

Color values

HEX	#731014
RGB	rgb(115, 16, 20)
HSL	hsl(358, 76%, 26%)
HSV	hsv(358, 86%, 45%)
CMYK	cmyk(0%, 86.1%, 82.6%, 54.9%)
CIE-LAB	lab(23.89, 41.39, 26.10)
CIE-LCH	lch(23.89, 48.93, 32.24°)
OKLab	oklab(35.99% 0.1193 0.0568)
OKLCH	oklch(35.99% 0.132 25.5)
XYZ	xyz(7.3827, 4.0671, 1.0580)
Luminance	0.0407 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731014 #10736F

analogous

#731045 #731014 #733D10

triadic

#731014 #147310 #101473

tetradic

#731014 #457310 #10736F #3D1073

square

#731014 #457310 #10736F #3D1073

split-complementary

#731014 #10733D #104573

monochromatic

#1B0405 #3D090B #731014 #A9171D #DE1F27

Accessibility & contrast

On white

11.58

#731014 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.81

#731014 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731014

11.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731014	#FFFFFF	#000000	##FFFFFF
##731014	1.00	11.58	1.81	11.58
#FFFFFF	11.58	1.00	21.00	1.00
#000000	1.81	21.00	1.00	21.00
##FFFFFF	11.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#302B13

Deuteranopia (green-blind)

#49400F

Tritanopia (blue-blind)

#7F0013

Achromatopsia (no color)

#393939

Design tokens & code

CSS

--color: #731014;
/* rgb */ color: rgb(115, 16, 20);
/* oklch */ color: oklch(36.0% 0.132 25.5);

Tailwind

colors: {
  custom: {
    50: '#a35a52',
    500: '#731014',
    950: '#000000',
  },
}

SCSS

$custom: #731014;
$custom-light: #a35a52;
$custom-dark: #000000;

JSON

{
  "hex": "#731014",
  "rgb": {
    "r": 115,
    "g": 16,
    "b": 20
  },
  "hsl": {
    "h": 357.576,
    "s": 75.573,
    "l": 25.686
  },
  "oklch": {
    "l": 0.35994,
    "c": 0.13213,
    "h": 25.5
  },
  "luminance": 0.04066
}

Semantic roles & 50–950 ramp

primary

#731014

secondary

#34AAA6

accent

#F2EB36

background

#FBF5F4

surface

#F5E9E7

border

#CFC5C3

text

#110402

muted

#807978

Preview Lab

Preview with #731014

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →