#731013#731013

#731013 is a dark, vivid red. Relative luminance 0.041; OKLCH L 36.0% C 0.132 H 25.9°. Best body text is #FFFFFF at 11.59:1 contrast (WCAG AA passes).

Color values

HEX	#731013
RGB	rgb(115, 16, 19)
HSL	hsl(358, 76%, 26%)
HSV	hsv(358, 86%, 45%)
CMYK	cmyk(0%, 86.1%, 83.5%, 54.9%)
CIE-LAB	lab(23.88, 41.35, 26.71)
CIE-LCH	lch(23.88, 49.23, 32.86°)
OKLab	oklab(35.98% 0.119 0.0578)
OKLCH	oklch(35.98% 0.132 25.9)
XYZ	xyz(7.3740, 4.0636, 1.0121)
Luminance	0.0406 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731013 #107370

analogous

#731044 #731013 #733E10

triadic

#731013 #137310 #101373

tetradic

#731013 #447310 #107370 #3E1073

square

#731013 #447310 #107370 #3E1073

split-complementary

#731013 #10733E #104473

monochromatic

#1B0404 #3D090A #731013 #A9171C #DE1F25

Accessibility & contrast

On white

11.59

#731013 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.81

#731013 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731013

11.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731013	#FFFFFF	#000000	##FFFFFF
##731013	1.00	11.59	1.81	11.59
#FFFFFF	11.59	1.00	21.00	1.00
#000000	1.81	21.00	1.00	21.00
##FFFFFF	11.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#312B12

Deuteranopia (green-blind)

#49400E

Tritanopia (blue-blind)

#7F0013

Achromatopsia (no color)

#393939

Design tokens & code

CSS

--color: #731013;
/* rgb */ color: rgb(115, 16, 19);
/* oklch */ color: oklch(36.0% 0.132 25.9);

Tailwind

colors: {
  custom: {
    50: '#a45a51',
    500: '#731013',
    950: '#000000',
  },
}

SCSS

$custom: #731013;
$custom-light: #a45a51;
$custom-dark: #000000;

JSON

{
  "hex": "#731013",
  "rgb": {
    "r": 115,
    "g": 16,
    "b": 19
  },
  "hsl": {
    "h": 358.182,
    "s": 75.573,
    "l": 25.686
  },
  "oklch": {
    "l": 0.35982,
    "c": 0.13224,
    "h": 25.9
  },
  "luminance": 0.04062
}

Semantic roles & 50–950 ramp

primary

#731013

secondary

#34AAA7

accent

#F2EC36

background

#FBF5F4

surface

#F5E9E7

border

#CFC5C3

text

#110402

muted

#807978

Preview Lab

Preview with #731013

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →