#730DBB#730DBB

#730DBB is a mid, highly saturated violet. Relative luminance 0.075; OKLCH L 45.3% C 0.230 H 303.3°. Best body text is #FFFFFF at 8.39:1 contrast (WCAG AA passes).

Color values

HEX	#730DBB
RGB	rgb(115, 13, 187)
HSL	hsl(275, 87%, 39%)
HSV	hsv(275, 93%, 73%)
CMYK	cmyk(38.5%, 93%, 0%, 26.7%)
CIE-LAB	lab(32.96, 66.07, -67.37)
CIE-LCH	lch(32.96, 94.36, 314.44°)
OKLab	oklab(45.32% 0.1263 -0.1926)
OKLCH	oklch(45.32% 0.23 303.3)
XYZ	xyz(16.1816, 7.5205, 47.6032)
Luminance	0.0752 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#730DBB #55BB0D

analogous

#1C0DBB #730DBB #BB0DAC

triadic

#730DBB #BB730D #0DBB73

tetradic

#730DBB #BB1C0D #55BB0D #0DACBB

square

#730DBB #BB1C0D #55BB0D #0DACBB

split-complementary

#730DBB #ACBB0D #0DBB1C

monochromatic

#2D0549 #500982 #730DBB #9516EF #AF50F3

Accessibility & contrast

On white

8.39

#730DBB on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.50

#730DBB on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #730DBB

8.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##730DBB	#FFFFFF	#000000	##FFFFFF
##730DBB	1.00	8.39	2.50	8.39
#FFFFFF	8.39	1.00	21.00	1.00
#000000	2.50	21.00	1.00	21.00
##FFFFFF	8.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004CBF

Deuteranopia (green-blind)

#004DB8

Tritanopia (blue-blind)

#63476E

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #730dbb;
/* rgb */ color: rgb(115, 13, 187);
/* oklch */ color: oklch(45.3% 0.230 303.3);

Tailwind

colors: {
  custom: {
    50: '#a362d1',
    500: '#730dbb',
    950: '#000000',
  },
}

SCSS

$custom: #730dbb;
$custom-light: #a362d1;
$custom-dark: #000000;

JSON

{
  "hex": "#730dbb",
  "rgb": {
    "r": 115,
    "g": 13,
    "b": 187
  },
  "hsl": {
    "h": 275.172,
    "s": 87,
    "l": 39.216
  },
  "oklch": {
    "l": 0.45318,
    "c": 0.23026,
    "h": 303.3
  },
  "luminance": 0.07521
}

Semantic roles & 50–950 ramp

primary

#730DBB

secondary

#86D44F

accent

#FD2B82

background

#FAF6FD

surface

#F4EBFA

border

#CEC6D3

text

#100614

muted

#7F7A83

Preview Lab

Preview with #730DBB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →