#72739B#72739B

#72739B is a mid, moderate blue. Relative luminance 0.182; OKLCH L 57.0% C 0.061 H 283.2°. Best body text is #000000 at 4.64:1 contrast (WCAG AA passes).

Color values

HEX	#72739B
RGB	rgb(114, 115, 155)
HSL	hsl(239, 17%, 53%)
HSV	hsv(239, 26%, 61%)
CMYK	cmyk(26.5%, 25.8%, 0%, 39.2%)
CIE-LAB	lab(49.74, 8.90, -21.69)
CIE-LCH	lch(49.74, 23.44, 292.31°)
OKLab	oklab(57.01% 0.014 -0.0598)
OKLCH	oklch(57.01% 0.061 283.2)
XYZ	xyz(18.9850, 18.2050, 33.5177)
Luminance	0.1820 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72739B #9B9A72

analogous

#72879B #72739B #86729B

triadic

#72739B #9B7273 #739B72

tetradic

#72739B #9B7287 #9B9A72 #729B86

square

#72739B #9B7287 #9B9A72 #729B86

split-complementary

#72739B #9B8672 #879B72

monochromatic

#3D3D56 #56577A #72739B #9697B4 #BABACE

Accessibility & contrast

On white

4.52

#72739B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.64

#72739B on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #72739B

4.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72739B	#FFFFFF	#000000	##000000
##72739B	1.00	4.52	4.64	4.64
#FFFFFF	4.52	1.00	21.00	21.00
#000000	4.64	21.00	1.00	1.00
##000000	4.64	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#68789D

Deuteranopia (green-blind)

#67759A

Tritanopia (blue-blind)

#687A81

Achromatopsia (no color)

#767676

Design tokens & code

CSS

--color: #72739b;
/* rgb */ color: rgb(114, 115, 155);
/* oklch */ color: oklch(57.0% 0.061 283.2);

Tailwind

colors: {
  custom: {
    50: '#9b9bb8',
    500: '#72739b',
    950: '#000000',
  },
}

SCSS

$custom: #72739b;
$custom-light: #9b9bb8;
$custom-dark: #000000;

JSON

{
  "hex": "#72739b",
  "rgb": {
    "r": 114,
    "g": 115,
    "b": 155
  },
  "hsl": {
    "h": 238.537,
    "s": 17.012,
    "l": 52.745
  },
  "oklch": {
    "l": 0.57007,
    "c": 0.06141,
    "h": 283.2
  },
  "luminance": 0.18205
}

Semantic roles & 50–950 ramp

primary

#72739B

secondary

#BDBDAC

accent

#B86EBA

background

#F9F9FB

surface

#F2F2F6

border

#CCCCD0

text

#0E0E11

muted

#7E7E80

Preview Lab

Preview with #72739B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →