#72739A#72739A

#72739A is a mid, muted blue. Relative luminance 0.182; OKLCH L 57.0% C 0.060 H 283.2°. Best body text is #000000 at 4.63:1 contrast (WCAG AA passes).

Color values

HEX#72739A
RGBrgb(114, 115, 154)
HSLhsl(239, 17%, 53%)
HSVhsv(239, 26%, 60%)
CMYKcmyk(26%, 25.3%, 0%, 39.6%)
CIE-LABlab(49.70, 8.64, -21.17)
CIE-LCHlch(49.70, 22.86, 292.21°)
OKLaboklab(56.96% 0.0137 -0.0583)
OKLCHoklch(56.96% 0.06 283.2)
XYZxyz(18.9014, 18.1716, 33.0772)
Luminance0.1817 (WCAG relative)
Temperaturecool
Familyblue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#72739A #9A9972
analogous
#72879A #72739A #85729A
triadic
#72739A #9A7273 #739A72
tetradic
#72739A #9A7287 #9A9972 #729A85
square
#72739A #9A7287 #9A9972 #729A85
split-complementary
#72739A #9A8572 #879A72
monochromatic
#3D3D55 #565778 #72739A #9696B4 #B9BACD

Accessibility & contrast

On white

4.53
#72739A on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.63
#72739A on #000000
AA ✓AA large ✓AAA ✗

Best text color

#000000 on #72739A
4.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##72739A#FFFFFF#000000##000000
##72739A1.004.534.634.63
#FFFFFF4.531.0021.0021.00
#0000004.6321.001.001.00
##0000004.6321.001.001.00

Color blindness preview

Protanopia (red-blind)
#69779C
Deuteranopia (green-blind)
#677599
Tritanopia (blue-blind)
#697A80
Achromatopsia (no color)
#767676

Design tokens & code

CSS
--color: #72739a;
/* rgb */ color: rgb(114, 115, 154);
/* oklch */ color: oklch(57.0% 0.060 283.2);
Tailwind
colors: {
  custom: {
    50: '#9b9bb8',
    500: '#72739a',
    950: '#000000',
  },
}
SCSS
$custom: #72739a;
$custom-light: #9b9bb8;
$custom-dark: #000000;
JSON
{
  "hex": "#72739a",
  "rgb": {
    "r": 114,
    "g": 115,
    "b": 154
  },
  "hsl": {
    "h": 238.5,
    "s": 16.529,
    "l": 52.549
  },
  "oklch": {
    "l": 0.56963,
    "c": 0.05989,
    "h": 283.2
  },
  "luminance": 0.18172
}

Semantic roles & 50–950 ramp

primary
#72739A
secondary
#BDBCAB
accent
#B76FB9
background
#F9F9FB
surface
#F2F2F6
border
#CCCCD0
text
#0E0E11
muted
#7E7E80

Preview Lab

Preview with #72739A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#72739A Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva